---
title: "KEEN vs LOWA: Which is more popular by branded search?"
description: "Which is more popular in search, KEEN or LOWA? Compare estimated monthly branded-search demand and Share of Search inside the Hiking footwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/keen-footwear-vs-lowa"
publisher: "Brandwave"
---

# KEEN vs LOWA: Which is more popular by branded search?

Which is more popular in search, KEEN or LOWA? Compare estimated monthly branded-search demand and Share of Search inside the Hiking footwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KEEN and LOWA
- **Competitive set**: Hiking footwear brands
- **Market**: Global
- **Month measured**: Aug 2026
- **KEEN Share of Search**: 3.6%
- **LOWA Share of Search**: 4.4%

## Which is more popular in search, KEEN or LOWA?

- In August 2026, LOWA had more branded searches than KEEN among hiking footwear brands worldwide. LOWA was estimated to have 39.7K branded searches compared to KEEN’s 33.2K, and held a 4.4% Share of Search versus KEEN’s 3.6%.
- The lead changed hands 2 times in the 11 months ending August 2026: KEEN took it in June 2026, LOWA took it in August 2026.
- Across the 11 months ending August 2026, KEEN’s estimated Share of Search among hiking footwear brands worldwide moved from 3% to 3.6%, and its estimated monthly branded searches moved from 25K to 33.2K.
- Across the 11 months ending August 2026, LOWA’s estimated Share of Search among hiking footwear brands worldwide moved from 4% to 4.4%, and its estimated monthly branded searches moved from 32.5K to 39.7K.

## How did search popularity change for hiking footwear brands worldwide in August 2026?

- In August 2026, LOWA overtook KEEN to rank 3rd among hiking footwear brands worldwide, at 4.4%.
- Estimated monthly branded searches for KEEN worldwide rose 32.8% over 11 measured months, from 25K to 33.2K in August 2026.

## Month by month

| Month | KEEN estimated searches | KEEN Share of Search | KEEN rank | LOWA estimated searches | LOWA Share of Search | LOWA rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 25K | 3% | 4 | 32.5K | 4% | 3 |
| Nov 2025 | 25.3K | 2.7% | 4 | 39.7K | 4.2% | 3 |
| Dec 2025 | 23.4K | 2.9% | 4 | 32.5K | 4% | 3 |
| Jan 2026 | 25.1K | 2.9% | 4 | 39.7K | 4.6% | 3 |
| Feb 2026 | 25K | 3.5% | 4 | 32.5K | 4.5% | 3 |
| Mar 2026 | 27.3K | 3.1% | 4 | 35.2K | 4% | 3 |
| Apr 2026 | 29.9K | 3.4% | 4 | 32.5K | 3.7% | 3 |
| May 2026 | 33.3K | 3.6% | 4 | 33.7K | 3.7% | 3 |
| Jun 2026 | 33.2K | 3.3% | 3 | 28.8K | 2.9% | 4 |
| Jul 2026 | 37.3K | 4.1% | 3 | 33.7K | 3.7% | 4 |
| Aug 2026 | 33.2K | 3.6% | 4 | 39.7K | 4.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using KEEN’s and LOWA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KEEN**: Measured on the search terms “hiking boots keen”, “keen hiking shoes” and “keenfootwear com”, summed into one figure.
- **LOWA**: Measured on the search terms “hiking boots lowa”, “lowa renegade” and “lowaboots com”, summed into one figure.

- [KEEN profile](/demand/global-en/brands/keen-footwear)
- [LOWA profile](/demand/global-en/brands/lowa)
- [All hiking footwear brands worldwide](/demand/global-en/categories/hiking-footwear-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KEEN or LOWA?

In August 2026, LOWA had more branded searches than KEEN among hiking footwear brands worldwide. LOWA was estimated to have 39.7K branded searches compared to KEEN’s 33.2K, and held a 4.4% Share of Search versus KEEN’s 3.6%.

## Cite this page

Brandwave. "KEEN vs LOWA: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/keen-footwear-vs-lowa

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/keen-footwear-vs-lowa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.