--- title: "Keen Decision Systems vs Recast: Which is more popular by branded search?" description: "Which is more popular in search, Keen Decision Systems or Recast? Compare estimated monthly branded-search demand and Share of Search inside the Marketing mix modeling platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/keen-decision-systems-vs-recast" publisher: "Brandwave" --- # Keen Decision Systems vs Recast: Which is more popular by branded search? Which is more popular in search, Keen Decision Systems or Recast? Compare estimated monthly branded-search demand and Share of Search inside the Marketing mix modeling platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Keen Decision Systems and Recast - **Competitive set**: Marketing mix modeling platforms - **Market**: Global - **Month measured**: Aug 2026 - **Keen Decision Systems Share of Search**: 18.4% - **Recast Share of Search**: 12.6% ## Which is more popular in search, Keen Decision Systems or Recast? - In August 2026, Keen Decision Systems had more branded searches than Recast among marketing mix modeling platforms worldwide. Keen Decision Systems was estimated to have 350 branded searches compared to Recast’s 240, and held an 18.4% Share of Search versus Recast’s 12.6%. - The lead changed hands 2 times in the 11 months ending August 2026: Recast took it in December 2025, Keen Decision Systems took it in February 2026. - Across the 11 months ending August 2026, Keen Decision Systems’ estimated Share of Search among marketing mix modeling platforms worldwide moved from 22.9% to 18.4%, and its estimated monthly branded searches moved from 510 to 350. - Across the 11 months ending August 2026, Recast’s estimated Share of Search among marketing mix modeling platforms worldwide moved from 15.2% to 12.6%, and its estimated monthly branded searches moved from 340 to 240. ## How did search popularity change for marketing mix modeling platforms worldwide in August 2026? - In August 2026, Measured overtook Keen Decision Systems to rank 2nd among marketing mix modeling platforms worldwide, at 20.5%. - In August 2026, Recast lost estimated Share of Search among marketing mix modeling platforms worldwide, from 15% to 12.6%. - In August 2026, Keen Decision Systems lost estimated Share of Search among marketing mix modeling platforms worldwide, from 20.5% to 18.4%. ## Month by month | Month | Keen Decision Systems estimated searches | Keen Decision Systems Share of Search | Keen Decision Systems rank | Recast estimated searches | Recast Share of Search | Recast rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 510 | 22.9% | 2 | 340 | 15.2% | 4 | | Nov 2025 | 420 | 20.6% | 2 | 310 | 15.2% | 4 | | Dec 2025 | 350 | 18.8% | 3 | 380 | 20.4% | 2 | | Jan 2026 | 340 | 15.7% | 4 | 370 | 17.1% | 3 | | Feb 2026 | 410 | 19.2% | 3 | 320 | 15% | 4 | | Mar 2026 | 500 | 21.5% | 3 | 360 | 15.5% | 4 | | Apr 2026 | 510 | 23.9% | 2 | 240 | 11.3% | 4 | | May 2026 | 410 | 20.7% | 2 | 300 | 15.2% | 4 | | Jun 2026 | 420 | 19.2% | 3 | 290 | 13.2% | 4 | | Jul 2026 | 410 | 20.5% | 2 | 300 | 15% | 4 | | Aug 2026 | 350 | 18.4% | 3 | 240 | 12.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Keen Decision Systems’ and Recast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Keen Decision Systems**: Measured on the search terms “keen decision systems”, “keen marketing mix” and “keends.com”, summed into one figure. - **Recast**: Measured on the search terms “recast geolift”, “recast marketing mix modeling” and “recast mmm”, summed into one figure. - [Keen Decision Systems profile](/demand/global-en/brands/keen-decision-systems) - [Recast profile](/demand/global-en/brands/recast) - [All marketing mix modeling platforms worldwide](/demand/global-en/categories/marketing-mix-modeling-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Keen Decision Systems or Recast? In August 2026, Keen Decision Systems had more branded searches than Recast among marketing mix modeling platforms worldwide. Keen Decision Systems was estimated to have 350 branded searches compared to Recast’s 240, and held an 18.4% Share of Search versus Recast’s 12.6%. ## Cite this page Brandwave. "Keen Decision Systems vs Recast: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/keen-decision-systems-vs-recast This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/keen-decision-systems-vs-recast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.