--- title: "Keen Decision Systems vs Measured: Which is more popular by branded search?" description: "Which is more popular in search, Keen Decision Systems or Measured? Compare estimated monthly branded-search demand and Share of Search inside the Marketing mix modeling platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/keen-decision-systems-vs-measured" publisher: "Brandwave" --- # Keen Decision Systems vs Measured: Which is more popular by branded search? Which is more popular in search, Keen Decision Systems or Measured? Compare estimated monthly branded-search demand and Share of Search inside the Marketing mix modeling platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Keen Decision Systems and Measured - **Competitive set**: Marketing mix modeling platforms - **Market**: Global - **Month measured**: Aug 2026 - **Keen Decision Systems Share of Search**: 18.4% - **Measured Share of Search**: 20.5% ## Which is more popular in search, Keen Decision Systems or Measured? - In August 2026, Measured had more branded searches than Keen Decision Systems among marketing mix modeling platforms worldwide. Measured was estimated to have 390 branded searches compared to Keen Decision Systems’ 350, and held a 20.5% Share of Search versus Keen Decision Systems’ 18.4%. - The lead changed hands 5 times in the 11 months ending August 2026: Measured took it in January 2026, Keen Decision Systems took it in April 2026, Measured took it in June 2026, Keen Decision Systems took it in July 2026, Measured took it in August 2026. - Across the 11 months ending August 2026, Keen Decision Systems’ estimated Share of Search among marketing mix modeling platforms worldwide moved from 22.9% to 18.4%, and its estimated monthly branded searches moved from 510 to 350. - Across the 11 months ending August 2026, Measured’s estimated Share of Search among marketing mix modeling platforms worldwide moved from 21.1% to 20.5%, and its estimated monthly branded searches moved from 470 to 390. ## How did search popularity change for marketing mix modeling platforms worldwide in August 2026? - In August 2026, Measured overtook Keen Decision Systems to rank 2nd among marketing mix modeling platforms worldwide, at 20.5%. - In August 2026, Keen Decision Systems lost estimated Share of Search among marketing mix modeling platforms worldwide, from 20.5% to 18.4%. ## Month by month | Month | Keen Decision Systems estimated searches | Keen Decision Systems Share of Search | Keen Decision Systems rank | Measured estimated searches | Measured Share of Search | Measured rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 510 | 22.9% | 2 | 470 | 21.1% | 3 | | Nov 2025 | 420 | 20.6% | 2 | 400 | 19.6% | 3 | | Dec 2025 | 350 | 18.8% | 3 | 350 | 18.8% | 4 | | Jan 2026 | 340 | 15.7% | 4 | 420 | 19.4% | 2 | | Feb 2026 | 410 | 19.2% | 3 | 460 | 21.6% | 2 | | Mar 2026 | 500 | 21.5% | 3 | 540 | 23.2% | 2 | | Apr 2026 | 510 | 23.9% | 2 | 460 | 21.6% | 3 | | May 2026 | 410 | 20.7% | 2 | 350 | 17.7% | 3 | | Jun 2026 | 420 | 19.2% | 3 | 440 | 20.1% | 2 | | Jul 2026 | 410 | 20.5% | 2 | 390 | 19.5% | 3 | | Aug 2026 | 350 | 18.4% | 3 | 390 | 20.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Keen Decision Systems’ and Measured’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Keen Decision Systems**: Measured on the search terms “keen decision systems”, “keen marketing mix” and “keends.com”, summed into one figure. - **Measured**: Measured on the search terms “measured incrementality”, “measured mmm” and “measured.com”, summed into one figure. - [Keen Decision Systems profile](/demand/global-en/brands/keen-decision-systems) - [Measured profile](/demand/global-en/brands/measured) - [All marketing mix modeling platforms worldwide](/demand/global-en/categories/marketing-mix-modeling-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Keen Decision Systems or Measured? In August 2026, Measured had more branded searches than Keen Decision Systems among marketing mix modeling platforms worldwide. Measured was estimated to have 390 branded searches compared to Keen Decision Systems’ 350, and held a 20.5% Share of Search versus Keen Decision Systems’ 18.4%. ## Cite this page Brandwave. "Keen Decision Systems vs Measured: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/keen-decision-systems-vs-measured This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/keen-decision-systems-vs-measured. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.