---
title: "Kawasaki vs Yamaha: Which is searched more?"
description: "Which is more popular in search, Kawasaki or Yamaha? Compare estimated monthly branded-search demand and Share of Search inside the Dirt bikes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kawasaki-vs-yamaha"
publisher: "Brandwave"
---

# Kawasaki vs Yamaha: Which is searched more?

Which is more popular in search, Kawasaki or Yamaha? Compare estimated monthly branded-search demand and Share of Search inside the Dirt bikes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kawasaki and Yamaha
- **Competitive set**: Dirt bikes brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kawasaki Share of Search**: 11.4%
- **Yamaha Share of Search**: 20.9%

## Which is more popular in search, Kawasaki or Yamaha?

- In September 2026, Yamaha had more branded searches than Kawasaki among dirt bikes brands worldwide. Yamaha was estimated to have 4.1M branded searches compared to Kawasaki’s 2.2M, and held a 20.9% Share of Search versus Kawasaki’s 11.4%.
- Yamaha was ahead of Kawasaki in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kawasaki’s estimated Share of Search among dirt bikes brands worldwide moved from 12.9% to 11.4%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among dirt bikes brands worldwide moved from 19.3% to 20.9%, and its estimated monthly branded searches held steady at 4.1M.

## How did search popularity change for dirt bikes brands worldwide in September 2026?

- Estimated monthly branded searches for Kawasaki worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.

## Month by month

| Month | Kawasaki estimated searches | Kawasaki Share of Search | Kawasaki rank | Yamaha estimated searches | Yamaha Share of Search | Yamaha rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.7M | 12.9% | 3 | 4.1M | 19.3% | 2 |
| Nov 2025 | 2.2M | 11.2% | 3 | 4.1M | 20.5% | 2 |
| Dec 2025 | 1.8M | 9.4% | 3 | 4.1M | 21.1% | 2 |
| Jan 2026 | 2.2M | 11% | 3 | 4.1M | 20% | 2 |
| Feb 2026 | 2.2M | 11.4% | 3 | 4.1M | 20.9% | 2 |
| Mar 2026 | 2.2M | 10.4% | 3 | 5M | 23.3% | 2 |
| Apr 2026 | 2.2M | 10.9% | 3 | 4.1M | 19.9% | 2 |
| May 2026 | 2.2M | 10.9% | 3 | 4.1M | 19.9% | 2 |
| Jun 2026 | 2.2M | 11.4% | 3 | 4.1M | 20.7% | 2 |
| Jul 2026 | 2.2M | 11.6% | 3 | 4.1M | 21.2% | 2 |
| Aug 2026 | 2.2M | 11.3% | 3 | 4.1M | 20.6% | 2 |
| Sep 2026 | 2.2M | 11.4% | 3 | 4.1M | 20.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kawasaki’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kawasaki**: Measured on the search term “kawasaki”.
- **Yamaha**: Measured on the search term “yamaha”.

- [Kawasaki profile](/demand/global-en/brands/kawasaki)
- [Yamaha profile](/demand/global-en/brands/yamaha)
- [All dirt bikes brands worldwide](/demand/global-en/categories/dirt-bikes-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kawasaki or Yamaha?

In September 2026, Yamaha had more branded searches than Kawasaki among dirt bikes brands worldwide. Yamaha was estimated to have 4.1M branded searches compared to Kawasaki’s 2.2M, and held a 20.9% Share of Search versus Kawasaki’s 11.4%.

## Cite this page

Brandwave. "Kawasaki vs Yamaha: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kawasaki-vs-yamaha

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kawasaki-vs-yamaha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.