---
title: "Kathmandu vs Macpac: Which is more popular by branded search?"
description: "Which is more popular in search, Kathmandu or Macpac? Compare estimated monthly branded-search demand and Share of Search inside the Rain jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kathmandu-vs-macpac"
publisher: "Brandwave"
---

# Kathmandu vs Macpac: Which is more popular by branded search?

Which is more popular in search, Kathmandu or Macpac? Compare estimated monthly branded-search demand and Share of Search inside the Rain jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kathmandu and Macpac
- **Competitive set**: Rain jacket brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Kathmandu Share of Search**: 11.1%
- **Macpac Share of Search**: 2.2%

## Which is more popular in search, Kathmandu or Macpac?

- In August 2026, Kathmandu had more branded searches than Macpac among rain jacket brands worldwide. Kathmandu was estimated to have 823K branded searches compared to Macpac’s 165K, and held an 11.1% Share of Search versus Macpac’s 2.2%.
- Kathmandu was ahead of Macpac in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among rain jacket brands worldwide moved from 6.1% to 11.1%, and its estimated monthly branded searches moved from 673K to 823K.
- Across the 11 months ending August 2026, Macpac’s estimated Share of Search among rain jacket brands worldwide moved from 1.2% to 2.2%, and its estimated monthly branded searches moved from 135K to 165K.

## How did search popularity change for rain jacket brands worldwide in August 2026?

- In August 2026, Macpac lost estimated Share of Search among rain jacket brands worldwide, from 2.8% to 2.2%.
- Estimated monthly branded searches for Kathmandu worldwide rose 22.3% over 11 measured months, from 673K to 823K in August 2026.

## Month by month

| Month | Kathmandu estimated searches | Kathmandu Share of Search | Kathmandu rank | Macpac estimated searches | Macpac Share of Search | Macpac rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 6.1% | 4 | 135K | 1.2% | 5 |
| Nov 2025 | 823K | 5.4% | 4 | 201K | 1.3% | 5 |
| Dec 2025 | 823K | 6.2% | 4 | 201K | 1.5% | 5 |
| Jan 2026 | 673K | 5.4% | 4 | 165K | 1.3% | 5 |
| Feb 2026 | 550K | 6.1% | 4 | 135K | 1.5% | 5 |
| Mar 2026 | 823K | 9.8% | 4 | 165K | 2% | 5 |
| Apr 2026 | 823K | 12.2% | 4 | 201K | 3% | 5 |
| May 2026 | 823K | 11.6% | 4 | 201K | 2.8% | 5 |
| Jun 2026 | 1M | 14.3% | 4 | 246K | 3.5% | 5 |
| Jul 2026 | 823K | 11.6% | 4 | 201K | 2.8% | 5 |
| Aug 2026 | 823K | 11.1% | 4 | 165K | 2.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kathmandu’s and Macpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kathmandu**: Measured on the search term “kathmandu”.
- **Macpac**: Measured on the search term “macpac”.

- [Kathmandu profile](/demand/global-en/brands/kathmandu)
- [Macpac profile](/demand/global-en/brands/macpac)
- [All rain jacket brands worldwide](/demand/global-en/categories/rain-jacket-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kathmandu or Macpac?

In August 2026, Kathmandu had more branded searches than Macpac among rain jacket brands worldwide. Kathmandu was estimated to have 823K branded searches compared to Macpac’s 165K, and held an 11.1% Share of Search versus Macpac’s 2.2%.

## Cite this page

Brandwave. "Kathmandu vs Macpac: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kathmandu-vs-macpac

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kathmandu-vs-macpac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.