--- title: "KastKing vs Rapala: Which is searched more?" description: "Is KastKing or Rapala more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tackle box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kastking-vs-rapala" publisher: "Brandwave" --- # KastKing vs Rapala: Which is searched more? Is KastKing or Rapala more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tackle box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KastKing and Rapala - **Competitive set**: Tackle box brands - **Market**: Global - **Month measured**: Sep 2026 - **KastKing Share of Search**: 5.2% - **Rapala Share of Search**: 5.2% ## Is KastKing or Rapala more popular in search? - In September 2026, KastKing and Rapala were level in searches among tackle box brands worldwide, with an estimated 60.5K branded searches each, at 5.2% of the total each. - The lead changed hands once in the 12 months ending September 2026: KastKing took it in March 2026. - Across the 12 months ending September 2026, KastKing’s share of searches among tackle box brands worldwide moved from 4.1% to 5.2%, and its estimated monthly branded searches moved from 49.5K to 60.5K. - Across the 12 months ending September 2026, Rapala’s share of searches among tackle box brands worldwide moved from 5.1% to 5.2%, and its estimated monthly branded searches held steady at 60.5K. ## Top tackle box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, KastKing appeared in all four answers. Rapala did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Plano | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Flambeau | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | KastKing | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Shimano | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bass Pro | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Daiwa | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Rapala | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about tackle box brands - Asked ChatGPT "Which tackle box brand should I buy?": 1. Plano, 2. Flambeau, 3. KastKing - Asked ChatGPT "What are the best tackle box brands?": 1. Plano, 2. Flambeau, 3. KastKing - Asked ChatGPT "What's the best tackle box brand for small fishing gear?": 1. Plano, 2. Flambeau, 3. KastKing - Searched Google, AI Overview "fishing tackle box": 1. Plano, 2. KastKing, 3. Bass Pro Not named in any answer: Shimano, Daiwa and Rapala. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for tackle box brands worldwide in September 2026? - In September 2026, KastKing lost share of searches among tackle box brands worldwide, from 6% to 5.2%. - In September 2026, Rapala lost share of searches among tackle box brands worldwide, from 6% to 5.2%. ## Month by month | Month | KastKing estimated searches | KastKing Share of Search | KastKing rank | Rapala estimated searches | Rapala Share of Search | Rapala rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 4.1% | 6 | 60.5K | 5.1% | 5 | | Nov 2025 | 49.5K | 3.7% | 7 | 60.5K | 4.5% | 6 | | Dec 2025 | 49.5K | 4.1% | 7 | 60.5K | 5% | 6 | | Jan 2026 | 40.5K | 3.9% | 7 | 49.5K | 4.7% | 6 | | Feb 2026 | 49.5K | 5% | 6 | 49.5K | 5% | 7 | | Mar 2026 | 74K | 6% | 5 | 60.5K | 4.9% | 6 | | Apr 2026 | 74K | 5.9% | 5 | 60.5K | 4.8% | 6 | | May 2026 | 74K | 5.7% | 5 | 74K | 5.7% | 6 | | Jun 2026 | 90.5K | 7.5% | 5 | 74K | 6.2% | 6 | | Jul 2026 | 74K | 6.5% | 5 | 74K | 6.5% | 6 | | Aug 2026 | 74K | 6% | 5 | 74K | 6% | 6 | | Sep 2026 | 60.5K | 5.2% | 5 | 60.5K | 5.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using KastKing’s and Rapala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KastKing**: Measured on the search term “kastking”. - **Rapala**: Measured on the search term “rapala”. - [KastKing profile](/demand/global-en/brands/kastking) - [Rapala profile](/demand/global-en/brands/rapala) - [All tackle box brands worldwide](/demand/global-en/categories/tackle-box-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KastKing or Rapala more popular in search? In September 2026, KastKing and Rapala were level in searches among tackle box brands worldwide, with an estimated 60.5K branded searches each, at 5.2% of the total each. ## Cite this page Brandwave. "KastKing vs Rapala: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kastking-vs-rapala This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kastking-vs-rapala. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.