--- title: "KastKing vs Plano: Which is searched more?" description: "Is KastKing or Plano more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tackle box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kastking-vs-plano" publisher: "Brandwave" --- # KastKing vs Plano: Which is searched more? Is KastKing or Plano more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tackle box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KastKing and Plano - **Competitive set**: Tackle box brands - **Market**: Global - **Month measured**: Sep 2026 - **KastKing Share of Search**: 5.2% - **Plano Share of Search**: 26% ## Is KastKing or Plano more popular in search? - In September 2026, Plano had more branded searches than KastKing among tackle box brands worldwide. Plano had about 301,000 branded searches, while KastKing had 60,500. Plano made up 26% of all tackle box brand searches we track, and KastKing accounted for 5.2%. - Plano was ahead of KastKing in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KastKing’s share of searches among tackle box brands worldwide moved from 4.1% to 5.2%, and its estimated monthly branded searches moved from 49.5K to 60.5K. - Across the 12 months ending September 2026, Plano’s share of searches among tackle box brands worldwide moved from 25.2% to 26%, and its estimated monthly branded searches held steady at 301K. ## Top tackle box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both KastKing and Plano showed up in all four answers. Plano was listed before KastKing in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Plano | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Flambeau | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | KastKing | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Shimano | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bass Pro | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Daiwa | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Rapala | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about tackle box brands - Asked ChatGPT "Which tackle box brand should I buy?": 1. Plano, 2. Flambeau, 3. KastKing - Asked ChatGPT "What are the best tackle box brands?": 1. Plano, 2. Flambeau, 3. KastKing - Asked ChatGPT "What's the best tackle box brand for small fishing gear?": 1. Plano, 2. Flambeau, 3. KastKing - Searched Google, AI Overview "fishing tackle box": 1. Plano, 2. KastKing, 3. Bass Pro Not named in any answer: Shimano, Daiwa and Rapala. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for tackle box brands worldwide in September 2026? - In September 2026, Plano gained share of searches among tackle box brands worldwide, from 24.6% to 26%. - In September 2026, KastKing lost share of searches among tackle box brands worldwide, from 6% to 5.2%. ## Month by month | Month | KastKing estimated searches | KastKing Share of Search | KastKing rank | Plano estimated searches | Plano Share of Search | Plano rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 4.1% | 6 | 301K | 25.2% | 2 | | Nov 2025 | 49.5K | 3.7% | 7 | 301K | 22.3% | 2 | | Dec 2025 | 49.5K | 4.1% | 7 | 246K | 20.4% | 3 | | Jan 2026 | 40.5K | 3.9% | 7 | 246K | 23.5% | 2 | | Feb 2026 | 49.5K | 5% | 6 | 246K | 24.7% | 2 | | Mar 2026 | 74K | 6% | 5 | 301K | 24.6% | 2 | | Apr 2026 | 74K | 5.9% | 5 | 301K | 23.9% | 2 | | May 2026 | 74K | 5.7% | 5 | 301K | 23.2% | 2 | | Jun 2026 | 90.5K | 7.5% | 5 | 301K | 25% | 2 | | Jul 2026 | 74K | 6.5% | 5 | 246K | 21.7% | 2 | | Aug 2026 | 74K | 6% | 5 | 301K | 24.6% | 2 | | Sep 2026 | 60.5K | 5.2% | 5 | 301K | 26% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using KastKing’s and Plano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KastKing**: Measured on the search term “kastking”. - **Plano**: Measured on the search term “plano”. - [KastKing profile](/demand/global-en/brands/kastking) - [Plano profile](/demand/global-en/brands/plano) - [All tackle box brands worldwide](/demand/global-en/categories/tackle-box-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KastKing or Plano more popular in search? In September 2026, Plano had more branded searches than KastKing among tackle box brands worldwide. Plano had about 301,000 branded searches, while KastKing had 60,500. Plano made up 26% of all tackle box brand searches we track, and KastKing accounted for 5.2%. ## Cite this page Brandwave. "KastKing vs Plano: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kastking-vs-plano This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kastking-vs-plano. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.