---
title: "Kasa vs Philips Hue: Which is searched more?"
description: "Which is more popular in search, Kasa or Philips Hue? Compare estimated monthly branded-search demand and Share of Search inside the Smart bulb brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kasa-vs-philips-hue"
publisher: "Brandwave"
---

# Kasa vs Philips Hue: Which is searched more?

Which is more popular in search, Kasa or Philips Hue? Compare estimated monthly branded-search demand and Share of Search inside the Smart bulb brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kasa and Philips Hue
- **Competitive set**: Smart bulb brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kasa Share of Search**: 31.2%
- **Philips Hue Share of Search**: 66.2%

## Which is more popular in search, Kasa or Philips Hue?

- In September 2026, Philips Hue had more branded searches than Kasa among smart bulb brands worldwide. Philips Hue was estimated to have 368K branded searches compared to Kasa’s 173K, and held a 66.2% Share of Search versus Kasa’s 31.2%.
- Philips Hue was ahead of Kasa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kasa’s estimated Share of Search among smart bulb brands worldwide moved from 23.8% to 31.2%, and its estimated monthly branded searches moved from 177K to 173K.
- Across the 12 months ending September 2026, Philips Hue’s estimated Share of Search among smart bulb brands worldwide moved from 73.9% to 66.2%, and its estimated monthly branded searches moved from 550K to 368K.

## How did search popularity change for smart bulb brands worldwide in September 2026?

- In September 2026, Philips Hue gained estimated Share of Search among smart bulb brands worldwide, from 61.6% to 66.2%.
- In September 2026, Kasa lost estimated Share of Search among smart bulb brands worldwide, from 35.4% to 31.2%.

## Month by month

| Month | Kasa estimated searches | Kasa Share of Search | Kasa rank | Philips Hue estimated searches | Philips Hue Share of Search | Philips Hue rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 177K | 23.8% | 2 | 550K | 73.9% | 1 |
| Nov 2025 | 192K | 18.6% | 2 | 823K | 79.7% | 1 |
| Dec 2025 | 198K | 25.9% | 2 | 550K | 71.9% | 1 |
| Jan 2026 | 219K | 27.9% | 2 | 550K | 70% | 1 |
| Feb 2026 | 180K | 32.1% | 2 | 368K | 65.7% | 1 |
| Mar 2026 | 180K | 32% | 2 | 368K | 65.5% | 1 |
| Apr 2026 | 177K | 36.2% | 2 | 301K | 61.5% | 1 |
| May 2026 | 175K | 35.8% | 2 | 301K | 61.7% | 1 |
| Jun 2026 | 145K | 31.6% | 2 | 301K | 65.7% | 1 |
| Jul 2026 | 173K | 35.6% | 2 | 301K | 61.9% | 1 |
| Aug 2026 | 173K | 35.4% | 2 | 301K | 61.6% | 1 |
| Sep 2026 | 173K | 31.2% | 2 | 368K | 66.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kasa’s and Philips Hue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kasa**: Measured on the search terms “kasa” and “kasa smart plug”, summed into one figure.
- **Philips Hue**: Measured on the search term “philipshue”.

- [Kasa profile](/demand/global-en/brands/kasa)
- [Philips Hue profile](/demand/global-en/brands/philips-hue)
- [All smart bulb brands worldwide](/demand/global-en/categories/smart-bulb-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kasa or Philips Hue?

In September 2026, Philips Hue had more branded searches than Kasa among smart bulb brands worldwide. Philips Hue was estimated to have 368K branded searches compared to Kasa’s 173K, and held a 66.2% Share of Search versus Kasa’s 31.2%.

## Cite this page

Brandwave. "Kasa vs Philips Hue: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kasa-vs-philips-hue

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kasa-vs-philips-hue. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.