--- title: "Kasa vs LIFX: Which is more popular?" description: "Is Kasa or LIFX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart lighting brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kasa-vs-lifx" publisher: "Brandwave" --- # Kasa vs LIFX: Which is more popular? Is Kasa or LIFX more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart lighting brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kasa and LIFX - **Competitive set**: Smart lighting brands - **Market**: Global - **Month measured**: Oct 2026 - **Kasa Share of Search**: 0.27% - **LIFX Share of Search**: 3.9% ## Is Kasa or LIFX more popular in search? - In October 2026, LIFX had more branded searches than Kasa among smart lighting brands worldwide. LIFX had about 22,700 branded searches, while Kasa had 1,560. LIFX made up 3.9% of all smart lighting brand searches we track, and Kasa accounted for 0.27%. - LIFX was ahead of Kasa in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Kasa’s share of searches among smart lighting brands worldwide moved from 0.28% to 0.27%, and its estimated monthly branded searches moved from 2.8K to 1.6K. - Across the 12 months ending October 2026, LIFX’s share of searches among smart lighting brands worldwide moved from 3.2% to 3.9%, and its estimated monthly branded searches moved from 32.8K to 22.7K. ## Top smart lighting brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LIFX was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kasa did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips Hue | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Govee | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | WiZ | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | TP-Link | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | LIFX | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Nanoleaf | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Kasa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wyze | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smart lighting brands - Asked ChatGPT "Which smart lighting brand should I buy?": 1. Philips Hue, 2. Govee, 3. Nanoleaf, 4. WiZ - Asked ChatGPT "What are the best smart lighting brands?": 1. Philips Hue, 2. Govee, 3. LIFX, 4. Nanoleaf, 5. TP-Link, 6. WiZ - Asked ChatGPT "What's the best smart lighting brand for a whole house?": 1. Philips Hue, 2. LIFX, 3. Govee - Searched Google, AI Overview "smart lights for home": 1. WiZ, 2. TP-Link, 3. Philips Hue, 4. Govee - Searched Google, AI Overview "smart home lighting": 1. WiZ, 2. TP-Link, 3. Philips Hue, 4. Govee Not named in any answer: Kasa and Wyze. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for smart lighting brands worldwide in October 2026? - Estimated monthly branded searches for Kasa worldwide fell 44.1% over 12 measured months, from 2.8K to 1.6K in October 2026. - Estimated monthly branded searches for LIFX worldwide fell 30.8% over 12 measured months, from 32.8K to 22.7K in October 2026. ## How has branded search for Kasa and LIFX changed worldwide over the last 12 months? | Month | Kasa estimated searches | Kasa Share of Search | Kasa rank | LIFX estimated searches | LIFX Share of Search | LIFX rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.8K | 0.28% | 6 | 32.8K | 3.2% | 3 | | Dec 2025 | 3.5K | 0.47% | 6 | 27.9K | 3.8% | 3 | | Jan 2026 | 2.7K | 0.38% | 6 | 32.8K | 4.6% | 3 | | Feb 2026 | 2.2K | 0.46% | 6 | 21.9K | 4.6% | 3 | | Mar 2026 | 2.2K | 0.44% | 6 | 22.6K | 4.6% | 3 | | Apr 2026 | 1.5K | 0.36% | 6 | 22K | 5.4% | 3 | | May 2026 | 1.5K | 0.36% | 6 | 21.9K | 5.3% | 3 | | Jun 2026 | 1.2K | 0.29% | 6 | 18.7K | 4.5% | 3 | | Jul 2026 | 1.6K | 0.38% | 6 | 18.7K | 4.5% | 3 | | Aug 2026 | 1.9K | 0.45% | 6 | 22K | 5.2% | 3 | | Sep 2026 | 1.6K | 0.31% | 6 | 22K | 4.4% | 3 | | Oct 2026 | 1.6K | 0.27% | 6 | 22.7K | 3.9% | 3 | ## How are Kasa’s and LIFX’s branded searches counted? Brandwave collects information about searches that people make online using Kasa’s and LIFX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kasa**: Measured on the search terms “kasa smart bulb” and “kasa smart light”, summed into one figure. - **LIFX**: Measured on the search terms “lifx”, “lifx bulb” and “lifx light strip”, summed into one figure. - [Kasa profile](/demand/global-en/brands/kasa) - [LIFX profile](/demand/global-en/brands/lifx) - [All smart lighting brands worldwide](/demand/global-en/categories/smart-lighting-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kasa or LIFX more popular in search? In October 2026, LIFX had more branded searches than Kasa among smart lighting brands worldwide. LIFX had about 22,700 branded searches, while Kasa had 1,560. LIFX made up 3.9% of all smart lighting brand searches we track, and Kasa accounted for 0.27%. ## Cite this page Brandwave. "Kasa vs LIFX: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/kasa-vs-lifx This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kasa-vs-lifx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.