---
title: "Karma vs RetailMeNot: Which is more popular by branded search?"
description: "Which is more popular in search, Karma or RetailMeNot? Compare estimated monthly branded-search demand and Share of Search inside the Coupon browser extensions set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/karma-shopping-vs-retailmenot"
publisher: "Brandwave"
---

# Karma vs RetailMeNot: Which is more popular by branded search?

Which is more popular in search, Karma or RetailMeNot? Compare estimated monthly branded-search demand and Share of Search inside the Coupon browser extensions set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Karma and RetailMeNot
- **Competitive set**: Coupon browser extensions
- **Market**: Global
- **Month measured**: Aug 2026
- **Karma Share of Search**: 0.09%
- **RetailMeNot Share of Search**: 24.2%

## Which is more popular in search, Karma or RetailMeNot?

- In August 2026, RetailMeNot had more branded searches than Karma among coupon browser extensions worldwide. RetailMeNot was estimated to have 135K branded searches compared to Karma’s 480, and held a 24.2% Share of Search versus Karma’s 0.09%.
- RetailMeNot was ahead of Karma in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Karma’s estimated Share of Search among coupon browser extensions worldwide moved from 0.18% to 0.09%, and its estimated monthly branded searches moved from 720 to 480.
- Across the 11 months ending August 2026, RetailMeNot’s estimated Share of Search among coupon browser extensions worldwide moved from 41.9% to 24.2%, and its estimated monthly branded searches moved from 165K to 135K.

## How did search popularity change for coupon browser extensions worldwide in August 2026?

- In August 2026, RetailMeNot lost estimated Share of Search among coupon browser extensions worldwide, from 27.7% to 24.2%.
- Estimated monthly branded searches for Karma worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

## Month by month

| Month | Karma estimated searches | Karma Share of Search | Karma rank | RetailMeNot estimated searches | RetailMeNot Share of Search | RetailMeNot rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 720 | 0.18% | 5 | 165K | 41.9% | 2 |
| Nov 2025 | 720 | 0.13% | 5 | 246K | 43.1% | 2 |
| Dec 2025 | 590 | 0.11% | 5 | 246K | 43.8% | 2 |
| Jan 2026 | 590 | 0.14% | 5 | 165K | 38% | 2 |
| Feb 2026 | 590 | 0.16% | 5 | 135K | 35.5% | 2 |
| Mar 2026 | 590 | 0.13% | 5 | 165K | 35.6% | 2 |
| Apr 2026 | 590 | 0.14% | 5 | 135K | 31.1% | 2 |
| May 2026 | 480 | 0.11% | 5 | 135K | 31.2% | 2 |
| Jun 2026 | 480 | 0.11% | 5 | 135K | 31.2% | 2 |
| Jul 2026 | 480 | 0.1% | 5 | 135K | 27.7% | 2 |
| Aug 2026 | 480 | 0.09% | 5 | 135K | 24.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Karma’s and RetailMeNot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Karma**: Measured on the search term “karma shopping”.
- **RetailMeNot**: Measured on the search term “retailmenot”.

- [Karma profile](/demand/global-en/brands/karma-shopping)
- [RetailMeNot profile](/demand/global-en/brands/retailmenot)
- [All coupon browser extensions worldwide](/demand/global-en/categories/coupon-browser-extensions): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Karma or RetailMeNot?

In August 2026, RetailMeNot had more branded searches than Karma among coupon browser extensions worldwide. RetailMeNot was estimated to have 135K branded searches compared to Karma’s 480, and held a 24.2% Share of Search versus Karma’s 0.09%.

## Cite this page

Brandwave. "Karma vs RetailMeNot: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/karma-shopping-vs-retailmenot

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/karma-shopping-vs-retailmenot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.