--- title: "Karma vs Rakuten: Which is searched more?" description: "Is Karma or Rakuten more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coupon browser extensions set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/karma-shopping-vs-rakuten" publisher: "Brandwave" --- # Karma vs Rakuten: Which is searched more? Is Karma or Rakuten more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coupon browser extensions set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Karma and Rakuten - **Competitive set**: Coupon browser extensions - **Market**: Global - **Month measured**: Sep 2026 - **Karma Share of Search**: 0.07% - **Rakuten Share of Search**: 0.77% ## Is Karma or Rakuten more popular in search? - In September 2026, Rakuten had more branded searches than Karma among coupon browser extensions worldwide. Rakuten had about 4,400 branded searches, while Karma had 390. Rakuten made up 0.77% of all coupon browser extension searches we track, and Karma accounted for 0.07%. - Rakuten was ahead of Karma in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Karma’s share of searches among coupon browser extensions worldwide moved from 0.18% to 0.07%, and its estimated monthly branded searches moved from 720 to 390. - Across the 12 months ending September 2026, Rakuten’s share of searches among coupon browser extensions worldwide moved from 1.6% to 0.77%, and its estimated monthly branded searches moved from 6.6K to 4.4K. ## Top coupon browser extensions in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Rakuten appeared in all four answers. Karma did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Capital One Shopping | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Honey | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Rakuten | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Coupert | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | SimplyCodes | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | RetailMeNot | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Karma | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about coupon browser extensions - Asked ChatGPT "Which coupon browser extension should I use?": 1. Capital One Shopping, 2. Honey, 3. Rakuten - Asked ChatGPT "What are the best coupon browser extensions?": 1. Honey, 2. Capital One Shopping, 3. Rakuten, 4. Coupert, 5. RetailMeNot, 6. SimplyCodes - Asked ChatGPT "What's the best coupon browser extension for online shopping?": 1. Capital One Shopping, 2. Honey, 3. Rakuten - Searched Google, AI Overview "best coupon extension": 1. Honey, 2. Capital One Shopping, 3. Coupert, 4. Rakuten, 5. SimplyCodes Not named in any answer: Karma. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for coupon browser extensions worldwide in September 2026? - Estimated monthly branded searches for Karma worldwide fell 45.8% over 12 measured months, from 720 to 390 in September 2026. - Estimated monthly branded searches for Rakuten worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. ## Month by month | Month | Karma estimated searches | Karma Share of Search | Karma rank | Rakuten estimated searches | Rakuten Share of Search | Rakuten rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 0.18% | 7 | 6.6K | 1.6% | 4 | | Nov 2025 | 720 | 0.12% | 7 | 9.9K | 1.7% | 4 | | Dec 2025 | 590 | 0.1% | 7 | 8.1K | 1.4% | 6 | | Jan 2026 | 590 | 0.13% | 7 | 5.4K | 1.2% | 6 | | Feb 2026 | 590 | 0.15% | 7 | 6.6K | 1.7% | 5 | | Mar 2026 | 590 | 0.12% | 7 | 8.1K | 1.7% | 4 | | Apr 2026 | 590 | 0.13% | 7 | 6.6K | 1.5% | 5 | | May 2026 | 480 | 0.11% | 7 | 5.4K | 1.2% | 5 | | Jun 2026 | 480 | 0.11% | 7 | 5.4K | 1.2% | 5 | | Jul 2026 | 480 | 0.1% | 7 | 6.6K | 1.3% | 5 | | Aug 2026 | 480 | 0.08% | 7 | 6.6K | 1.2% | 5 | | Sep 2026 | 390 | 0.07% | 7 | 4.4K | 0.77% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Karma’s and Rakuten’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Karma**: Measured on the search term “karma shopping”. - **Rakuten**: Measured on the search term “rakuten rewards”. - [Karma profile](/demand/global-en/brands/karma-shopping) - [Rakuten profile](/demand/global-en/brands/rakuten) - [All coupon browser extensions worldwide](/demand/global-en/categories/coupon-browser-extensions): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Karma or Rakuten more popular in search? In September 2026, Rakuten had more branded searches than Karma among coupon browser extensions worldwide. Rakuten had about 4,400 branded searches, while Karma had 390. Rakuten made up 0.77% of all coupon browser extension searches we track, and Karma accounted for 0.07%. ## Cite this page Brandwave. "Karma vs Rakuten: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/karma-shopping-vs-rakuten This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/karma-shopping-vs-rakuten. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.