---
title: "Kaplan vs Magoosh: Which is more popular by branded search?"
description: "Which is more popular in search, Kaplan or Magoosh? Compare estimated monthly branded-search demand and Share of Search inside the Test prep platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kaplan-vs-magoosh"
publisher: "Brandwave"
---

# Kaplan vs Magoosh: Which is more popular by branded search?

Which is more popular in search, Kaplan or Magoosh? Compare estimated monthly branded-search demand and Share of Search inside the Test prep platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kaplan and Magoosh
- **Competitive set**: Test prep platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Kaplan Share of Search**: 78.9%
- **Magoosh Share of Search**: 8.7%

## Which is more popular in search, Kaplan or Magoosh?

- In August 2026, Kaplan had more branded searches than Magoosh among test prep platforms worldwide. Kaplan was estimated to have 368K branded searches compared to Magoosh’s 40.5K, and held a 78.9% Share of Search versus Magoosh’s 8.7%.
- Kaplan was ahead of Magoosh in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kaplan’s estimated Share of Search among test prep platforms worldwide moved from 79.4% to 78.9%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, Magoosh’s estimated Share of Search among test prep platforms worldwide held steady at 8.7%, and its estimated monthly branded searches held steady at 40.5K.

## How did search popularity change for test prep platforms worldwide in August 2026?

- In August 2026, Kaplan gained estimated Share of Search among test prep platforms worldwide, from 76% to 78.9%.
- In August 2026, Magoosh lost estimated Share of Search among test prep platforms worldwide, from 10.2% to 8.7%.

## Month by month

| Month | Kaplan estimated searches | Kaplan Share of Search | Kaplan rank | Magoosh estimated searches | Magoosh Share of Search | Magoosh rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 79.4% | 1 | 40.5K | 8.7% | 2 |
| Nov 2025 | 368K | 81% | 1 | 40.5K | 8.9% | 2 |
| Dec 2025 | 301K | 80.9% | 1 | 33.1K | 8.9% | 2 |
| Jan 2026 | 450K | 82.4% | 1 | 40.5K | 7.4% | 2 |
| Feb 2026 | 368K | 79.7% | 1 | 40.5K | 8.8% | 2 |
| Mar 2026 | 368K | 79.6% | 1 | 40.5K | 8.8% | 2 |
| Apr 2026 | 368K | 79.7% | 1 | 40.5K | 8.8% | 2 |
| May 2026 | 368K | 82.4% | 1 | 33.1K | 7.4% | 2 |
| Jun 2026 | 368K | 80.7% | 1 | 40.5K | 8.9% | 2 |
| Jul 2026 | 301K | 76% | 1 | 40.5K | 10.2% | 2 |
| Aug 2026 | 368K | 78.9% | 1 | 40.5K | 8.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kaplan’s and Magoosh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kaplan**: Measured on the search term “kaplan”.
- **Magoosh**: Measured on the search term “magoosh”.

- [Kaplan profile](/demand/global-en/brands/kaplan)
- [Magoosh profile](/demand/global-en/brands/magoosh)
- [All test prep platforms worldwide](/demand/global-en/categories/test-prep-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kaplan or Magoosh?

In August 2026, Kaplan had more branded searches than Magoosh among test prep platforms worldwide. Kaplan was estimated to have 368K branded searches compared to Magoosh’s 40.5K, and held a 78.9% Share of Search versus Magoosh’s 8.7%.

## Cite this page

Brandwave. "Kaplan vs Magoosh: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kaplan-vs-magoosh

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kaplan-vs-magoosh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.