--- title: "Kantar vs Tableau: Which is searched more?" description: "Is Kantar or Tableau more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retail analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kantar-vs-tableau" publisher: "Brandwave" --- # Kantar vs Tableau: Which is searched more? Is Kantar or Tableau more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retail analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kantar and Tableau - **Competitive set**: Retail analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **Kantar Share of Search**: 2.9% - **Tableau Share of Search**: 17.7% ## Is Kantar or Tableau more popular in search? - In September 2026, Tableau had more branded searches than Kantar among retail analytics platforms worldwide. Tableau had about 558,000 branded searches, while Kantar had 90,500. Tableau made up 17.7% of all retail analytics platform searches we track, and Kantar accounted for 2.9%. - Tableau was ahead of Kantar in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kantar’s share of searches among retail analytics platforms worldwide moved from 3.4% to 2.9%, and its estimated monthly branded searches moved from 135K to 90.5K. - Across the 12 months ending September 2026, Tableau’s share of searches among retail analytics platforms worldwide moved from 20.9% to 17.7%, and its estimated monthly branded searches moved from 835K to 558K. ## Top retail analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tableau was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kantar did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Power BI | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Tableau | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | RELEX Solutions | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | NielsenIQ | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Circana | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Kantar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Euromonitor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about retail analytics platforms - Asked ChatGPT "Which retail analytics platform should I use?": 1. Microsoft Power BI, 2. Tableau, 3. RELEX Solutions, 4. NielsenIQ - Asked ChatGPT "What are the best retail analytics platforms?": 1. Microsoft Power BI, 2. Tableau, 3. RELEX Solutions, 4. Circana - Asked ChatGPT "What's the best retail analytics platform for a retail team?": 1. Microsoft Power BI, 2. Tableau - Searched Google, AI Overview "retail analytics software": named none of the brands we track - Searched Google, AI Overview "retail analytics tools": 1. Tableau, 2. Microsoft Power BI Not named in any answer: Kantar and Euromonitor. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for retail analytics platforms worldwide in September 2026? - Estimated monthly branded searches for Tableau worldwide fell 33.2% over 12 measured months, from 835K to 558K in September 2026. - Estimated monthly branded searches for Kantar worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026. ## Month by month | Month | Kantar estimated searches | Kantar Share of Search | Kantar rank | Tableau estimated searches | Tableau Share of Search | Tableau rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 3.4% | 4 | 835K | 20.9% | 2 | | Nov 2025 | 110K | 2.9% | 4 | 685K | 18% | 2 | | Dec 2025 | 90.5K | 2.9% | 4 | 560K | 17.8% | 2 | | Jan 2026 | 90.5K | 2.4% | 4 | 683K | 17.9% | 2 | | Feb 2026 | 90.5K | 2.4% | 4 | 683K | 18.1% | 2 | | Mar 2026 | 110K | 2.9% | 4 | 685K | 18% | 2 | | Apr 2026 | 110K | 2.9% | 4 | 683K | 18% | 2 | | May 2026 | 110K | 3% | 4 | 558K | 15.2% | 2 | | Jun 2026 | 90.5K | 2.9% | 4 | 558K | 17.7% | 2 | | Jul 2026 | 90.5K | 2.9% | 4 | 558K | 17.8% | 2 | | Aug 2026 | 90.5K | 2.9% | 4 | 558K | 17.7% | 2 | | Sep 2026 | 90.5K | 2.9% | 4 | 558K | 17.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Kantar’s and Tableau’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kantar**: Measured on the search term “kantar”. - **Tableau**: Measured on the search terms “tableau” and “tableau software”, summed into one figure. - [Kantar profile](/demand/global-en/brands/kantar) - [Tableau profile](/demand/global-en/brands/tableau) - [All retail analytics platforms worldwide](/demand/global-en/categories/retail-analytics-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kantar or Tableau more popular in search? In September 2026, Tableau had more branded searches than Kantar among retail analytics platforms worldwide. Tableau had about 558,000 branded searches, while Kantar had 90,500. Tableau made up 17.7% of all retail analytics platform searches we track, and Kantar accounted for 2.9%. ## Cite this page Brandwave. "Kantar vs Tableau: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kantar-vs-tableau This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kantar-vs-tableau. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.