---
title: "Kantar vs RELEX Solutions: Which is searched more?"
description: "Is Kantar or RELEX Solutions more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retail analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kantar-vs-relex-solutions"
publisher: "Brandwave"
---

# Kantar vs RELEX Solutions: Which is searched more?

Is Kantar or RELEX Solutions more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retail analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kantar and RELEX Solutions
- **Competitive set**: Retail analytics platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Kantar Share of Search**: 1.7%
- **RELEX Solutions Share of Search**: 0.18%

## Is Kantar or RELEX Solutions more popular in search?

- In September 2026, Kantar had more branded searches than RELEX Solutions among retail analytics platforms worldwide. Kantar had about 90,500 branded searches, while RELEX Solutions had 9,900. Kantar made up 1.7% of all retail analytics platform searches we track, and RELEX Solutions accounted for 0.18%.
- Kantar was ahead of RELEX Solutions in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kantar’s share of searches among retail analytics platforms worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 12 months ending September 2026, RELEX Solutions’ share of searches among retail analytics platforms worldwide moved from 0.15% to 0.18%, and its estimated monthly branded searches held steady at 9.9K.

## Top retail analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RELEX Solutions was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kantar did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Microsoft Power BI | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Tableau | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| RELEX Solutions | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| NielsenIQ | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Circana | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Kantar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Euromonitor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about retail analytics platforms

- Asked ChatGPT "Which retail analytics platform should I use?": 1. Microsoft Power BI, 2. Tableau, 3. RELEX Solutions, 4. NielsenIQ
- Asked ChatGPT "What are the best retail analytics platforms?": 1. Microsoft Power BI, 2. Tableau, 3. RELEX Solutions, 4. Circana
- Asked ChatGPT "What's the best retail analytics platform for a retail team?": 1. Microsoft Power BI, 2. Tableau
- Searched Google, AI Overview "retail analytics software": named none of the brands we track
- Searched Google, AI Overview "retail analytics tools": 1. Tableau, 2. Microsoft Power BI

Not named in any answer: Kantar and Euromonitor.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for retail analytics platforms worldwide in September 2026?

- Estimated monthly branded searches for Kantar worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.

## Month by month

| Month | Kantar estimated searches | Kantar Share of Search | Kantar rank | RELEX Solutions estimated searches | RELEX Solutions Share of Search | RELEX Solutions rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 2% | 4 | 9.9K | 0.15% | 7 |
| Nov 2025 | 110K | 1.7% | 4 | 8.1K | 0.12% | 7 |
| Dec 2025 | 90.5K | 1.7% | 4 | 8.1K | 0.15% | 7 |
| Jan 2026 | 90.5K | 1.4% | 4 | 9.9K | 0.15% | 7 |
| Feb 2026 | 90.5K | 1.4% | 4 | 8.1K | 0.12% | 7 |
| Mar 2026 | 110K | 1.7% | 4 | 9.9K | 0.15% | 7 |
| Apr 2026 | 110K | 1.7% | 4 | 9.9K | 0.15% | 7 |
| May 2026 | 110K | 1.7% | 4 | 8.1K | 0.13% | 7 |
| Jun 2026 | 90.5K | 1.7% | 4 | 8.1K | 0.15% | 7 |
| Jul 2026 | 90.5K | 1.7% | 4 | 6.6K | 0.12% | 7 |
| Aug 2026 | 90.5K | 1.7% | 4 | 8.1K | 0.15% | 7 |
| Sep 2026 | 90.5K | 1.7% | 4 | 9.9K | 0.18% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kantar’s and RELEX Solutions’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kantar**: Measured on the search term “kantar”.
- **RELEX Solutions**: Measured on the search term “relex solutions”.

- [Kantar profile](/demand/global-en/brands/kantar)
- [RELEX Solutions profile](/demand/global-en/brands/relex-solutions)
- [All retail analytics platforms worldwide](/demand/global-en/categories/retail-analytics-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Kantar or RELEX Solutions more popular in search?

In September 2026, Kantar had more branded searches than RELEX Solutions among retail analytics platforms worldwide. Kantar had about 90,500 branded searches, while RELEX Solutions had 9,900. Kantar made up 1.7% of all retail analytics platform searches we track, and RELEX Solutions accounted for 0.18%.

## Cite this page

Brandwave. "Kantar vs RELEX Solutions: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kantar-vs-relex-solutions

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kantar-vs-relex-solutions. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
