---
title: "Kantar Marketplace vs System1: Which is more popular by branded search?"
description: "Which is more popular in search, Kantar Marketplace or System1? Compare estimated monthly branded-search demand and Share of Search inside the Creative testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kantar-marketplace-vs-system1"
publisher: "Brandwave"
---

# Kantar Marketplace vs System1: Which is more popular by branded search?

Which is more popular in search, Kantar Marketplace or System1? Compare estimated monthly branded-search demand and Share of Search inside the Creative testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kantar Marketplace and System1
- **Competitive set**: Creative testing platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Kantar Marketplace Share of Search**: 31.3%
- **System1 Share of Search**: 3.6%

## Which is more popular in search, Kantar Marketplace or System1?

- In August 2026, Kantar Marketplace had more branded searches than System1 among creative testing platforms worldwide. Kantar Marketplace was estimated to have 700 branded searches compared to System1’s 80, and held a 31.3% Share of Search versus System1’s 3.6%.
- Kantar Marketplace was ahead of System1 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kantar Marketplace’s estimated Share of Search among creative testing platforms worldwide moved from 35.4% to 31.3%, and its estimated monthly branded searches moved from 1K to 700.
- Across the 11 months ending August 2026, System1’s estimated Share of Search among creative testing platforms worldwide moved from 3.1% to 3.6%, and its estimated monthly branded searches moved from 90 to 80.

## How did search popularity change for creative testing platforms worldwide in August 2026?

- Estimated monthly branded searches for Kantar Marketplace worldwide fell 32.7% over 11 measured months, from 1K to 700 in August 2026.
- Estimated monthly branded searches for System1 worldwide fell 11.1% over 11 measured months, from 90 to 80 in August 2026.

## Month by month

| Month | Kantar Marketplace estimated searches | Kantar Marketplace Share of Search | Kantar Marketplace rank | System1 estimated searches | System1 Share of Search | System1 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 35.4% | 2 | 90 | 3.1% | 4 |
| Nov 2025 | 910 | 36.8% | 2 | 90 | 3.6% | 4 |
| Dec 2025 | 800 | 30.3% | 2 | 60 | 2.3% | 4 |
| Jan 2026 | 980 | 37.8% | 2 | 80 | 3.1% | 4 |
| Feb 2026 | 1.1K | 36.6% | 2 | 100 | 3.3% | 4 |
| Mar 2026 | 980 | 33.2% | 2 | 100 | 3.4% | 5 |
| Apr 2026 | 680 | 25.6% | 2 | 190 | 7.1% | 3 |
| May 2026 | 860 | 31.6% | 2 | 70 | 2.6% | 5 |
| Jun 2026 | 830 | 34.9% | 2 | 60 | 2.5% | 4 |
| Jul 2026 | 700 | 31.4% | 2 | 70 | 3.1% | 4 |
| Aug 2026 | 700 | 31.3% | 2 | 80 | 3.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kantar Marketplace’s and System1’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kantar Marketplace**: Measured on the search terms “kantar link” and “kantar marketplace”, summed into one figure.
- **System1**: Measured on the search terms “system1 ad testing”, “system1 creative testing”, “system1 test your ad” and “system1group.com”, summed into one figure.

- [Kantar Marketplace profile](/demand/global-en/brands/kantar-marketplace)
- [System1 profile](/demand/global-en/brands/system1)
- [All creative testing platforms worldwide](/demand/global-en/categories/creative-testing-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kantar Marketplace or System1?

In August 2026, Kantar Marketplace had more branded searches than System1 among creative testing platforms worldwide. Kantar Marketplace was estimated to have 700 branded searches compared to System1’s 80, and held a 31.3% Share of Search versus System1’s 3.6%.

## Cite this page

Brandwave. "Kantar Marketplace vs System1: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kantar-marketplace-vs-system1

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kantar-marketplace-vs-system1. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.