--- title: "Kantar Marketplace vs Segwise: Which is searched more?" description: "Is Kantar Marketplace or Segwise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creative testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kantar-marketplace-vs-segwise" publisher: "Brandwave" --- # Kantar Marketplace vs Segwise: Which is searched more? Is Kantar Marketplace or Segwise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creative testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kantar Marketplace and Segwise - **Competitive set**: Creative testing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Kantar Marketplace Share of Search**: 2.5% - **Segwise Share of Search**: 4.5% ## Is Kantar Marketplace or Segwise more popular in search? - In September 2026, Segwise had more branded searches than Kantar Marketplace among creative testing platforms worldwide. Segwise had about 1,480 branded searches, while Kantar Marketplace had 830. Segwise made up 4.5% of all creative testing platform searches we track, and Kantar Marketplace accounted for 2.5%. - The lead changed hands once in the 12 months ending September 2026: Segwise took it in December 2025. - Across the 12 months ending September 2026, Kantar Marketplace’s share of searches among creative testing platforms worldwide moved from 1.8% to 2.5%, and its estimated monthly branded searches moved from 1K to 830. - Across the 12 months ending September 2026, Segwise’s share of searches among creative testing platforms worldwide moved from 1.5% to 4.5%, and its estimated monthly branded searches moved from 850 to 1.5K. ## Top creative testing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Segwise was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kantar Marketplace did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Motion | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Marpipe | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | AdCreative.ai | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Segwise | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Neurons | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | System1 | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | DAIVID | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kantar Marketplace | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zappi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about creative testing platforms - Asked ChatGPT "Which creative testing platform should I use?": 1. Motion, 2. Marpipe, 3. AdCreative.ai - Asked ChatGPT "What are the best creative testing platforms?": 1. Motion, 2. Marpipe, 3. Segwise, 4. Neurons, 5. System1 - Asked ChatGPT "What's the best creative testing platform for ad testing?": 1. Motion, 2. Marpipe, 3. Segwise - Searched Google, AI Overview "creative testing platform": named none of the brands we track - Searched Google, AI Overview "creative testing software": 1. Motion, 2. AdCreative.ai, 3. System1, 4. Neurons, 5. Marpipe Not named in any answer: DAIVID, Kantar Marketplace and Zappi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for creative testing platforms worldwide in September 2026? - In September 2026, Segwise overtook DAIVID to rank 4th among creative testing platforms worldwide, with 4.5% of the searches. - Estimated monthly branded searches for Kantar Marketplace worldwide fell 20.2% over 12 measured months, from 1K to 830 in September 2026. ## Month by month | Month | Kantar Marketplace estimated searches | Kantar Marketplace Share of Search | Kantar Marketplace rank | Segwise estimated searches | Segwise Share of Search | Segwise rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 1.8% | 5 | 850 | 1.5% | 6 | | Nov 2025 | 910 | 1.6% | 5 | 800 | 1.4% | 6 | | Dec 2025 | 800 | 1.7% | 6 | 850 | 1.8% | 5 | | Jan 2026 | 980 | 1.6% | 6 | 1.1K | 1.8% | 5 | | Feb 2026 | 1.1K | 2.3% | 6 | 1.3K | 2.7% | 5 | | Mar 2026 | 980 | 1.7% | 6 | 1.8K | 3.1% | 4 | | Apr 2026 | 680 | 1.4% | 6 | 1.4K | 2.9% | 5 | | May 2026 | 860 | 2% | 6 | 1.4K | 3.2% | 5 | | Jun 2026 | 830 | 2.3% | 6 | 1.2K | 3.3% | 5 | | Jul 2026 | 700 | 2.1% | 6 | 1.4K | 4.1% | 4 | | Aug 2026 | 700 | 2.2% | 6 | 1.2K | 3.7% | 5 | | Sep 2026 | 830 | 2.5% | 6 | 1.5K | 4.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Kantar Marketplace’s and Segwise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kantar Marketplace**: Measured on the search terms “kantar link” and “kantar marketplace”, summed into one figure. - **Segwise**: Measured on the search terms “segwise” and “segwise.ai”, summed into one figure. - [Kantar Marketplace profile](/demand/global-en/brands/kantar-marketplace) - [Segwise profile](/demand/global-en/brands/segwise) - [All creative testing platforms worldwide](/demand/global-en/categories/creative-testing-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kantar Marketplace or Segwise more popular in search? In September 2026, Segwise had more branded searches than Kantar Marketplace among creative testing platforms worldwide. Segwise had about 1,480 branded searches, while Kantar Marketplace had 830. Segwise made up 4.5% of all creative testing platform searches we track, and Kantar Marketplace accounted for 2.5%. ## Cite this page Brandwave. "Kantar Marketplace vs Segwise: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kantar-marketplace-vs-segwise This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kantar-marketplace-vs-segwise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.