---
title: "Kantar Marketplace vs Neurons: Which is more popular by branded search?"
description: "Which is more popular in search, Kantar Marketplace or Neurons? Compare estimated monthly branded-search demand and Share of Search inside the Creative testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kantar-marketplace-vs-neurons"
publisher: "Brandwave"
---

# Kantar Marketplace vs Neurons: Which is more popular by branded search?

Which is more popular in search, Kantar Marketplace or Neurons? Compare estimated monthly branded-search demand and Share of Search inside the Creative testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kantar Marketplace and Neurons
- **Competitive set**: Creative testing platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Kantar Marketplace Share of Search**: 31.3%
- **Neurons Share of Search**: 4.9%

## Which is more popular in search, Kantar Marketplace or Neurons?

- In August 2026, Kantar Marketplace had more branded searches than Neurons among creative testing platforms worldwide. Kantar Marketplace was estimated to have 700 branded searches compared to Neurons’ 110, and held a 31.3% Share of Search versus Neurons’ 4.9%.
- Kantar Marketplace was ahead of Neurons in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kantar Marketplace’s estimated Share of Search among creative testing platforms worldwide moved from 35.4% to 31.3%, and its estimated monthly branded searches moved from 1K to 700.
- Across the 11 months ending August 2026, Neurons’ estimated Share of Search among creative testing platforms worldwide moved from 4.4% to 4.9%, and its estimated monthly branded searches moved from 130 to 110.

## How did search popularity change for creative testing platforms worldwide in August 2026?

- Estimated monthly branded searches for Kantar Marketplace worldwide fell 32.7% over 11 measured months, from 1K to 700 in August 2026.
- Estimated monthly branded searches for Neurons worldwide fell 15.4% over 11 measured months, from 130 to 110 in August 2026.

## Month by month

| Month | Kantar Marketplace estimated searches | Kantar Marketplace Share of Search | Kantar Marketplace rank | Neurons estimated searches | Neurons Share of Search | Neurons rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 35.4% | 2 | 130 | 4.4% | 3 |
| Nov 2025 | 910 | 36.8% | 2 | 110 | 4.5% | 3 |
| Dec 2025 | 800 | 30.3% | 2 | 120 | 4.5% | 3 |
| Jan 2026 | 980 | 37.8% | 2 | 150 | 5.8% | 3 |
| Feb 2026 | 1.1K | 36.6% | 2 | 140 | 4.6% | 3 |
| Mar 2026 | 980 | 33.2% | 2 | 160 | 5.4% | 3 |
| Apr 2026 | 680 | 25.6% | 2 | 120 | 4.5% | 4 |
| May 2026 | 860 | 31.6% | 2 | 110 | 4% | 3 |
| Jun 2026 | 830 | 34.9% | 2 | 130 | 5.5% | 3 |
| Jul 2026 | 700 | 31.4% | 2 | 100 | 4.5% | 3 |
| Aug 2026 | 700 | 31.3% | 2 | 110 | 4.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kantar Marketplace’s and Neurons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kantar Marketplace**: Measured on the search terms “kantar link” and “kantar marketplace”, summed into one figure.
- **Neurons**: Measured on the search terms “neurons creative testing”, “neurons predict” and “neuronsinc.com”, summed into one figure.

- [Kantar Marketplace profile](/demand/global-en/brands/kantar-marketplace)
- [Neurons profile](/demand/global-en/brands/neurons)
- [All creative testing platforms worldwide](/demand/global-en/categories/creative-testing-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kantar Marketplace or Neurons?

In August 2026, Kantar Marketplace had more branded searches than Neurons among creative testing platforms worldwide. Kantar Marketplace was estimated to have 700 branded searches compared to Neurons’ 110, and held a 31.3% Share of Search versus Neurons’ 4.9%.

## Cite this page

Brandwave. "Kantar Marketplace vs Neurons: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kantar-marketplace-vs-neurons

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kantar-marketplace-vs-neurons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.