--- title: "Kantar Marketplace vs Marpipe: Which is searched more?" description: "Is Kantar Marketplace or Marpipe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creative testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kantar-marketplace-vs-marpipe" publisher: "Brandwave" --- # Kantar Marketplace vs Marpipe: Which is searched more? Is Kantar Marketplace or Marpipe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creative testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kantar Marketplace and Marpipe - **Competitive set**: Creative testing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Kantar Marketplace Share of Search**: 2.5% - **Marpipe Share of Search**: 5.8% ## Is Kantar Marketplace or Marpipe more popular in search? - In September 2026, Marpipe had more branded searches than Kantar Marketplace among creative testing platforms worldwide. Marpipe had about 1,900 branded searches, while Kantar Marketplace had 830. Marpipe made up 5.8% of all creative testing platform searches we track, and Kantar Marketplace accounted for 2.5%. - Marpipe was ahead of Kantar Marketplace in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kantar Marketplace’s share of searches among creative testing platforms worldwide moved from 1.8% to 2.5%, and its estimated monthly branded searches moved from 1K to 830. - Across the 12 months ending September 2026, Marpipe’s share of searches among creative testing platforms worldwide moved from 5.1% to 5.8%, and its estimated monthly branded searches moved from 2.9K to 1.9K. ## Top creative testing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Marpipe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kantar Marketplace did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Motion | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Marpipe | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | AdCreative.ai | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Segwise | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Neurons | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | System1 | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | DAIVID | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kantar Marketplace | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zappi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about creative testing platforms - Asked ChatGPT "Which creative testing platform should I use?": 1. Motion, 2. Marpipe, 3. AdCreative.ai - Asked ChatGPT "What are the best creative testing platforms?": 1. Motion, 2. Marpipe, 3. Segwise, 4. Neurons, 5. System1 - Asked ChatGPT "What's the best creative testing platform for ad testing?": 1. Motion, 2. Marpipe, 3. Segwise - Searched Google, AI Overview "creative testing platform": named none of the brands we track - Searched Google, AI Overview "creative testing software": 1. Motion, 2. AdCreative.ai, 3. System1, 4. Neurons, 5. Marpipe Not named in any answer: DAIVID, Kantar Marketplace and Zappi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for creative testing platforms worldwide in September 2026? - Marpipe’s share of searches among creative testing platforms worldwide has lost ground for 3 months in a row, from 8% to 5.8% in September 2026. - Estimated monthly branded searches for Kantar Marketplace worldwide fell 20.2% over 12 measured months, from 1K to 830 in September 2026. ## Month by month | Month | Kantar Marketplace estimated searches | Kantar Marketplace Share of Search | Kantar Marketplace rank | Marpipe estimated searches | Marpipe Share of Search | Marpipe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 1.8% | 5 | 2.9K | 5.1% | 3 | | Nov 2025 | 910 | 1.6% | 5 | 2.4K | 4.3% | 3 | | Dec 2025 | 800 | 1.7% | 6 | 1.9K | 4.1% | 3 | | Jan 2026 | 980 | 1.6% | 6 | 2.4K | 4% | 3 | | Feb 2026 | 1.1K | 2.3% | 6 | 2.4K | 5.1% | 3 | | Mar 2026 | 980 | 1.7% | 6 | 2.9K | 5% | 3 | | Apr 2026 | 680 | 1.4% | 6 | 2.4K | 5.1% | 3 | | May 2026 | 860 | 2% | 6 | 2.9K | 6.7% | 3 | | Jun 2026 | 830 | 2.3% | 6 | 2.9K | 8% | 3 | | Jul 2026 | 700 | 2.1% | 6 | 2.4K | 7.3% | 3 | | Aug 2026 | 700 | 2.2% | 6 | 1.9K | 5.9% | 3 | | Sep 2026 | 830 | 2.5% | 6 | 1.9K | 5.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Kantar Marketplace’s and Marpipe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kantar Marketplace**: Measured on the search terms “kantar link” and “kantar marketplace”, summed into one figure. - **Marpipe**: Measured on the search term “marpipe”. - [Kantar Marketplace profile](/demand/global-en/brands/kantar-marketplace) - [Marpipe profile](/demand/global-en/brands/marpipe) - [All creative testing platforms worldwide](/demand/global-en/categories/creative-testing-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kantar Marketplace or Marpipe more popular in search? In September 2026, Marpipe had more branded searches than Kantar Marketplace among creative testing platforms worldwide. Marpipe had about 1,900 branded searches, while Kantar Marketplace had 830. Marpipe made up 5.8% of all creative testing platform searches we track, and Kantar Marketplace accounted for 2.5%. ## Cite this page Brandwave. "Kantar Marketplace vs Marpipe: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kantar-marketplace-vs-marpipe This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kantar-marketplace-vs-marpipe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.