---
title: "Kamado Joe vs Napoleon: Which is more popular by branded search?"
description: "Which is more popular in search, Kamado Joe or Napoleon? Compare estimated monthly branded-search demand and Share of Search inside the Bbq accessories set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kamado-joe-vs-napoleon"
publisher: "Brandwave"
---

# Kamado Joe vs Napoleon: Which is more popular by branded search?

Which is more popular in search, Kamado Joe or Napoleon? Compare estimated monthly branded-search demand and Share of Search inside the Bbq accessories set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kamado Joe and Napoleon
- **Competitive set**: Bbq accessories
- **Market**: Global
- **Month measured**: Aug 2026
- **Kamado Joe Share of Search**: 5.2%
- **Napoleon Share of Search**: 70.5%

## Which is more popular in search, Kamado Joe or Napoleon?

- In August 2026, Napoleon had more branded searches than Kamado Joe among bbq accessories worldwide. Napoleon was estimated to have 1.2M branded searches compared to Kamado Joe’s 90.5K, and held a 70.5% Share of Search versus Kamado Joe’s 5.2%.
- Napoleon was ahead of Kamado Joe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kamado Joe’s estimated Share of Search among bbq accessories worldwide moved from 2.3% to 5.2%, and its estimated monthly branded searches moved from 49.5K to 90.5K.
- Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among bbq accessories worldwide moved from 83.7% to 70.5%, and its estimated monthly branded searches moved from 1.8M to 1.2M.

## How did search popularity change for bbq accessories worldwide in August 2026?

- In August 2026, Napoleon gained estimated Share of Search among bbq accessories worldwide, from 67.7% to 70.5%.
- Estimated monthly branded searches for Kamado Joe worldwide rose 82.8% over 11 measured months, from 49.5K to 90.5K in August 2026.

## Month by month

| Month | Kamado Joe estimated searches | Kamado Joe Share of Search | Kamado Joe rank | Napoleon estimated searches | Napoleon Share of Search | Napoleon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 2.3% | 5 | 1.8M | 83.7% | 1 |
| Nov 2025 | 60.5K | 3% | 5 | 1.5M | 74.4% | 1 |
| Dec 2025 | 60.5K | 3.1% | 5 | 1.5M | 75.7% | 1 |
| Jan 2026 | 49.5K | 2.6% | 5 | 1.5M | 79.9% | 1 |
| Feb 2026 | 49.5K | 2.7% | 5 | 1.5M | 81.7% | 1 |
| Mar 2026 | 74K | 3.6% | 6 | 1.5M | 73.2% | 1 |
| Apr 2026 | 110K | 5.7% | 6 | 1.2M | 62.8% | 1 |
| May 2026 | 135K | 5.7% | 6 | 1.5M | 63.8% | 1 |
| Jun 2026 | 110K | 5.7% | 6 | 1.2M | 63.7% | 1 |
| Jul 2026 | 90.5K | 5% | 5 | 1.2M | 67.7% | 1 |
| Aug 2026 | 90.5K | 5.2% | 5 | 1.2M | 70.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kamado Joe’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kamado Joe**: Measured on the search term “kamado joe”.
- **Napoleon**: Measured on the search term “napoleon”.

- [Kamado Joe profile](/demand/global-en/brands/kamado-joe)
- [Napoleon profile](/demand/global-en/brands/napoleon)
- [All bbq accessories worldwide](/demand/global-en/categories/bbq-accessories): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kamado Joe or Napoleon?

In August 2026, Napoleon had more branded searches than Kamado Joe among bbq accessories worldwide. Napoleon was estimated to have 1.2M branded searches compared to Kamado Joe’s 90.5K, and held a 70.5% Share of Search versus Kamado Joe’s 5.2%.

## Cite this page

Brandwave. "Kamado Joe vs Napoleon: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kamado-joe-vs-napoleon

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kamado-joe-vs-napoleon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.