---
title: "Kalungi vs New North: Which is more popular by branded search?"
description: "Which is more popular in search, Kalungi or New North? Compare estimated monthly branded-search demand and Share of Search inside the B2B demand generation agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kalungi-vs-new-north"
publisher: "Brandwave"
---

# Kalungi vs New North: Which is more popular by branded search?

Which is more popular in search, Kalungi or New North? Compare estimated monthly branded-search demand and Share of Search inside the B2B demand generation agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kalungi and New North
- **Competitive set**: B2B demand generation agencies
- **Market**: Global
- **Month measured**: Aug 2026
- **Kalungi Share of Search**: 21.8%
- **New North Share of Search**: 21.8%

## Which is more popular in search, Kalungi or New North?

- In August 2026, Kalungi and New North were level on Share of Search among B2B demand generation agencies worldwide, with an estimated 1.6K branded searches each, at 21.8% estimated Share of Search each.
- Kalungi was ahead of New North in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kalungi’s estimated Share of Search among B2B demand generation agencies worldwide moved from 25.6% to 21.8%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 11 months ending August 2026, New North’s estimated Share of Search among B2B demand generation agencies worldwide moved from 17.5% to 21.8%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

## How did search popularity change for B2B demand generation agencies worldwide in August 2026?

- In August 2026, New North gained estimated Share of Search among B2B demand generation agencies worldwide, from 14.9% to 21.8%.
- In August 2026, Kalungi lost estimated Share of Search among B2B demand generation agencies worldwide, from 27.2% to 21.8%.

## Month by month

| Month | Kalungi estimated searches | Kalungi Share of Search | Kalungi rank | New North estimated searches | New North Share of Search | New North rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 25.6% | 2 | 1.3K | 17.5% | 4 |
| Nov 2025 | 1.9K | 27.1% | 2 | 1.3K | 18.6% | 4 |
| Dec 2025 | 1.9K | 28.2% | 2 | 1K | 14.8% | 4 |
| Jan 2026 | 1.9K | 30% | 2 | 1.3K | 20.5% | 3 |
| Feb 2026 | 1.9K | 33.3% | 1 | 1K | 17.5% | 4 |
| Mar 2026 | 1.9K | 28.7% | 2 | 1.3K | 19.6% | 4 |
| Apr 2026 | 1.9K | 27.6% | 1 | 1.6K | 23% | 4 |
| May 2026 | 1.9K | 30.2% | 1 | 1.6K | 25.3% | 3 |
| Jun 2026 | 1.9K | 33.4% | 1 | 1K | 17.6% | 4 |
| Jul 2026 | 1.6K | 27.2% | 3 | 880 | 14.9% | 4 |
| Aug 2026 | 1.6K | 21.8% | 3 | 1.6K | 21.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kalungi’s and New North’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kalungi**: Measured on the search terms “kalungi” and “kalungi pricing”, summed into one figure.
- **New North**: Measured on the search terms “new north” and “newnorth.com”, summed into one figure.

- [Kalungi profile](/demand/global-en/brands/kalungi)
- [New North profile](/demand/global-en/brands/new-north)
- [All B2B demand generation agencies worldwide](/demand/global-en/categories/b2b-demand-generation-agencies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kalungi or New North?

In August 2026, Kalungi and New North were level on Share of Search among B2B demand generation agencies worldwide, with an estimated 1.6K branded searches each, at 21.8% estimated Share of Search each.

## Cite this page

Brandwave. "Kalungi vs New North: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kalungi-vs-new-north

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kalungi-vs-new-north. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.