--- title: "Kaltura vs Panopto: Which is searched more?" description: "Is Kaltura or Panopto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business video hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kaltura-vs-panopto" publisher: "Brandwave" --- # Kaltura vs Panopto: Which is searched more? Is Kaltura or Panopto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business video hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kaltura and Panopto - **Competitive set**: Business video hosting platforms - **Market**: Global - **Month measured**: Sep 2026 - **Kaltura Share of Search**: 2.6% - **Panopto Share of Search**: 8.8% ## Is Kaltura or Panopto more popular in search? - In September 2026, Panopto had more branded searches than Kaltura among business video hosting platforms worldwide. Panopto had about 110,000 branded searches, while Kaltura had 33,100. Panopto made up 8.8% of all business video hosting platform searches we track, and Kaltura accounted for 2.6%. - Panopto was ahead of Kaltura in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kaltura’s share of searches among business video hosting platforms worldwide moved from 2.2% to 2.6%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Panopto’s share of searches among business video hosting platforms worldwide held steady at 8.8%, and its estimated monthly branded searches moved from 135K to 110K. ## Top business video hosting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kaltura was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Panopto was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Panopto was listed before Kaltura in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vimeo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wistia | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Vidyard | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | SproutVideo | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Brightcove | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Kaltura | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Panopto | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about business video hosting platforms - Asked ChatGPT "Which business video hosting platform should I use?": 1. Vimeo, 2. Wistia, 3. SproutVideo, 4. Vidyard, 5. Panopto - Asked ChatGPT "What are the best business video hosting platforms?": 1. Vimeo, 2. Wistia, 3. SproutVideo, 4. Vidyard, 5. Panopto, 6. Brightcove, 7. Kaltura - Asked ChatGPT "What's the best business video hosting platform for a marketing team?": 1. Wistia, 2. Vimeo, 3. Vidyard, 4. Brightcove - Searched Google, AI Overview "best video hosting platform": 1. Vimeo, 2. Wistia - Searched Google, AI Overview "video hosting for business": 1. Vimeo, 2. Wistia, 3. Brightcove, 4. Kaltura, 5. Vidyard, 6. SproutVideo Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for business video hosting platforms worldwide in September 2026? - In September 2026, Panopto gained share of searches among business video hosting platforms worldwide, from 6.1% to 8.8%. ## Month by month | Month | Kaltura estimated searches | Kaltura Share of Search | Kaltura rank | Panopto estimated searches | Panopto Share of Search | Panopto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 2.2% | 4 | 135K | 8.8% | 2 | | Nov 2025 | 33.1K | 2.2% | 4 | 110K | 7.3% | 2 | | Dec 2025 | 27.1K | 1.8% | 5 | 90.5K | 6.1% | 2 | | Jan 2026 | 33.1K | 2.2% | 4 | 90.5K | 6.1% | 2 | | Feb 2026 | 27.1K | 1.9% | 4 | 90.5K | 6.2% | 2 | | Mar 2026 | 33.1K | 1.9% | 4 | 110K | 6.2% | 2 | | Apr 2026 | 33.1K | 2.2% | 4 | 110K | 7.3% | 2 | | May 2026 | 27.1K | 1.8% | 4 | 110K | 7.4% | 2 | | Jun 2026 | 22.2K | 1.9% | 4 | 60.5K | 5.1% | 2 | | Jul 2026 | 18.1K | 1.5% | 5 | 49.5K | 4.2% | 2 | | Aug 2026 | 27.1K | 2.2% | 4 | 74K | 6.1% | 2 | | Sep 2026 | 33.1K | 2.6% | 4 | 110K | 8.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Kaltura’s and Panopto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kaltura**: Measured on the search term “kaltura”. - **Panopto**: Measured on the search term “panopto”. - [Kaltura profile](/demand/global-en/brands/kaltura) - [Panopto profile](/demand/global-en/brands/panopto) - [All business video hosting platforms worldwide](/demand/global-en/categories/business-video-hosting-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kaltura or Panopto more popular in search? In September 2026, Panopto had more branded searches than Kaltura among business video hosting platforms worldwide. Panopto had about 110,000 branded searches, while Kaltura had 33,100. Panopto made up 8.8% of all business video hosting platform searches we track, and Kaltura accounted for 2.6%. ## Cite this page Brandwave. "Kaltura vs Panopto: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kaltura-vs-panopto This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kaltura-vs-panopto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.