--- title: "Kajabi vs Thinkific: Which is more popular by branded search?" description: "Which is more popular in search, Kajabi or Thinkific? Compare estimated monthly branded-search demand and Share of Search inside the Online course platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kajabi-vs-thinkific" publisher: "Brandwave" --- # Kajabi vs Thinkific: Which is more popular by branded search? Which is more popular in search, Kajabi or Thinkific? Compare estimated monthly branded-search demand and Share of Search inside the Online course platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kajabi and Thinkific - **Competitive set**: Online course platforms - **Market**: Global - **Month measured**: Aug 2026 - **Kajabi Share of Search**: 47.5% - **Thinkific Share of Search**: 21.2% ## Which is more popular in search, Kajabi or Thinkific? - In August 2026, Kajabi had more branded searches than Thinkific among online course platforms worldwide. Kajabi was estimated to have 115K branded searches compared to Thinkific’s 51.5K, and held a 47.5% Share of Search versus Thinkific’s 21.2%. - Kajabi was ahead of Thinkific in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Kajabi’s estimated Share of Search among online course platforms worldwide moved from 45.7% to 47.5%, and its estimated monthly branded searches moved from 142K to 115K. - Across the 11 months ending August 2026, Thinkific’s estimated Share of Search among online course platforms worldwide moved from 24.6% to 21.2%, and its estimated monthly branded searches moved from 76.2K to 51.5K. ## How did search popularity change for online course platforms worldwide in August 2026? - In August 2026, Kajabi gained estimated Share of Search among online course platforms worldwide, from 44.3% to 47.5%. - In August 2026, Thinkific lost estimated Share of Search among online course platforms worldwide, from 24.3% to 21.2%. ## Month by month | Month | Kajabi estimated searches | Kajabi Share of Search | Kajabi rank | Thinkific estimated searches | Thinkific Share of Search | Thinkific rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 142K | 45.7% | 1 | 76.2K | 24.6% | 2 | | Nov 2025 | 141K | 45.7% | 1 | 76.1K | 24.6% | 2 | | Dec 2025 | 140K | 50.4% | 1 | 62.5K | 22.4% | 2 | | Jan 2026 | 174K | 50.8% | 1 | 76.4K | 22.3% | 2 | | Feb 2026 | 173K | 53.1% | 1 | 76.2K | 23.4% | 2 | | Mar 2026 | 143K | 47.5% | 1 | 76.4K | 25.5% | 2 | | Apr 2026 | 141K | 50.6% | 1 | 62.5K | 22.4% | 2 | | May 2026 | 141K | 50.5% | 1 | 62.6K | 22.4% | 2 | | Jun 2026 | 116K | 45.5% | 1 | 62.7K | 24.7% | 2 | | Jul 2026 | 116K | 44.3% | 1 | 63.2K | 24.3% | 2 | | Aug 2026 | 115K | 47.5% | 1 | 51.5K | 21.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Kajabi’s and Thinkific’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kajabi**: Measured on the search terms “kajabi”, “kajabi ai”, “kajabi app”, “kajabi com”, “kajabi courses”, “kajabi online”, “kajabi online courses”, “kajabi platform” and “kajabi software”, summed into one figure. - **Thinkific**: Measured on the search terms “courses thinkific”, “thinkific”, “thinkific app”, “thinkific com”, “thinkific courses”, “thinkific online courses”, “thinkific platform” and “thinkific software”, summed into one figure. - [Kajabi profile](/demand/global-en/brands/kajabi) - [Thinkific profile](/demand/global-en/brands/thinkific) - [All online course platforms worldwide](/demand/global-en/categories/online-course-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kajabi or Thinkific? In August 2026, Kajabi had more branded searches than Thinkific among online course platforms worldwide. Kajabi was estimated to have 115K branded searches compared to Thinkific’s 51.5K, and held a 47.5% Share of Search versus Thinkific’s 21.2%. ## Cite this page Brandwave. "Kajabi vs Thinkific: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kajabi-vs-thinkific This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kajabi-vs-thinkific. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.