---
title: "Kajabi vs Substack: Which is searched more?"
description: "Is Kajabi or Substack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator membership platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kajabi-vs-substack"
publisher: "Brandwave"
---

# Kajabi vs Substack: Which is searched more?

Is Kajabi or Substack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator membership platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kajabi and Substack
- **Competitive set**: Creator membership platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Kajabi Share of Search**: 1.4%
- **Substack Share of Search**: 35.3%

## Is Kajabi or Substack more popular in search?

- In September 2026, Substack had more branded searches than Kajabi among creator membership platforms worldwide. Substack had about 2.3 million branded searches, while Kajabi had 90,500. Substack made up 35.3% of all creator membership platform searches we track, and Kajabi accounted for 1.4%.
- Substack was ahead of Kajabi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kajabi’s share of searches among creator membership platforms worldwide moved from 2.5% to 1.4%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 12 months ending September 2026, Substack’s share of searches among creator membership platforms worldwide moved from 23.2% to 35.3%, and its estimated monthly branded searches moved from 1.3M to 2.3M.

## How did search popularity change for creator membership platforms worldwide in September 2026?

- In September 2026, Substack gained share of searches among creator membership platforms worldwide, from 31.5% to 35.3%.
- In September 2026, Kajabi fell from 5th to 6th among creator membership platforms worldwide.

## Month by month

| Month | Kajabi estimated searches | Kajabi Share of Search | Kajabi rank | Substack estimated searches | Substack Share of Search | Substack rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 2.5% | 4 | 1.3M | 23.2% | 2 |
| Nov 2025 | 135K | 2.5% | 4 | 1.3M | 23.3% | 2 |
| Dec 2025 | 135K | 2.4% | 4 | 1.5M | 27% | 2 |
| Jan 2026 | 165K | 2.4% | 4 | 1.9M | 27.1% | 2 |
| Feb 2026 | 165K | 2.9% | 4 | 1.5M | 26.9% | 2 |
| Mar 2026 | 135K | 1.9% | 6 | 1.9M | 26.4% | 2 |
| Apr 2026 | 135K | 2.2% | 4 | 1.9M | 30.5% | 2 |
| May 2026 | 135K | 2% | 5 | 1.9M | 27.1% | 2 |
| Jun 2026 | 110K | 1.6% | 5 | 1.9M | 27.8% | 2 |
| Jul 2026 | 110K | 1.8% | 5 | 1.9M | 30.9% | 2 |
| Aug 2026 | 110K | 1.5% | 5 | 2.3M | 31.5% | 2 |
| Sep 2026 | 90.5K | 1.4% | 6 | 2.3M | 35.3% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kajabi’s and Substack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kajabi**: Measured on the search term “kajabi”.
- **Substack**: Measured on the search terms “Substack”, “substack app”, “substack articles”, “substack live”, “substack newsletters”, “substack notes” and “substack podcast”, summed into one figure.

- [Kajabi profile](/demand/global-en/brands/kajabi)
- [Substack profile](/demand/global-en/brands/substack)
- [All creator membership platforms worldwide](/demand/global-en/categories/creator-membership-platforms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Kajabi or Substack more popular in search?

In September 2026, Substack had more branded searches than Kajabi among creator membership platforms worldwide. Substack had about 2.3 million branded searches, while Kajabi had 90,500. Substack made up 35.3% of all creator membership platform searches we track, and Kajabi accounted for 1.4%.

## Cite this page

Brandwave. "Kajabi vs Substack: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kajabi-vs-substack

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kajabi-vs-substack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.