---
title: "Kafka vs Pub/Sub: Which is more popular by branded search?"
description: "Which is more popular in search, Kafka or Pub/Sub? Compare estimated monthly branded-search demand and Share of Search inside the Streaming data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kafka-vs-pub-sub"
publisher: "Brandwave"
---

# Kafka vs Pub/Sub: Which is more popular by branded search?

Which is more popular in search, Kafka or Pub/Sub? Compare estimated monthly branded-search demand and Share of Search inside the Streaming data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kafka and Pub/Sub
- **Competitive set**: Streaming data platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Kafka Share of Search**: 5.8%
- **Pub/Sub Share of Search**: 35.6%

## Which is more popular in search, Kafka or Pub/Sub?

- In August 2026, Pub/Sub had more branded searches than Kafka among streaming data platforms worldwide. Pub/Sub was estimated to have 33.1K branded searches compared to Kafka’s 5.4K, and held a 35.6% Share of Search versus Kafka’s 5.8%.
- Pub/Sub was ahead of Kafka in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kafka’s estimated Share of Search among streaming data platforms worldwide moved from 7.9% to 5.8%, and its estimated monthly branded searches moved from 9.9K to 5.4K.
- Across the 11 months ending August 2026, Pub/Sub’s estimated Share of Search among streaming data platforms worldwide moved from 26.6% to 35.6%, and its estimated monthly branded searches held steady at 33.1K.

## How did search popularity change for streaming data platforms worldwide in August 2026?

- In August 2026, Kafka gained estimated Share of Search among streaming data platforms worldwide, from 5.3% to 5.8%.
- In August 2026, Pub/Sub lost estimated Share of Search among streaming data platforms worldwide, from 39.8% to 35.6%.

## Month by month

| Month | Kafka estimated searches | Kafka Share of Search | Kafka rank | Pub/Sub estimated searches | Pub/Sub Share of Search | Pub/Sub rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 7.9% | 3 | 33.1K | 26.6% | 2 |
| Nov 2025 | 8.1K | 7.5% | 3 | 33.1K | 30.6% | 2 |
| Dec 2025 | 8.1K | 3.3% | 3 | 33.1K | 13.4% | 2 |
| Jan 2026 | 8.1K | 6.7% | 3 | 33.1K | 27.2% | 2 |
| Feb 2026 | 8.1K | 6.7% | 3 | 33.1K | 27.4% | 2 |
| Mar 2026 | 8.1K | 5.6% | 3 | 40.5K | 27.8% | 2 |
| Apr 2026 | 6.6K | 5.2% | 3 | 40.5K | 32% | 2 |
| May 2026 | 6.6K | 5.3% | 3 | 40.5K | 32.2% | 2 |
| Jun 2026 | 6.6K | 5.9% | 3 | 40.5K | 36.1% | 2 |
| Jul 2026 | 5.4K | 5.3% | 3 | 40.5K | 39.8% | 2 |
| Aug 2026 | 5.4K | 5.8% | 3 | 33.1K | 35.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kafka’s and Pub/Sub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kafka**: Measured on the search term “kafka streaming”.
- **Pub/Sub**: Measured on the search term “pub/sub”.

- [Kafka profile](/demand/global-en/brands/kafka)
- [Pub/Sub profile](/demand/global-en/brands/pub-sub)
- [All streaming data platforms worldwide](/demand/global-en/categories/streaming-data-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kafka or Pub/Sub?

In August 2026, Pub/Sub had more branded searches than Kafka among streaming data platforms worldwide. Pub/Sub was estimated to have 33.1K branded searches compared to Kafka’s 5.4K, and held a 35.6% Share of Search versus Kafka’s 5.8%.

## Cite this page

Brandwave. "Kafka vs Pub/Sub: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kafka-vs-pub-sub

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kafka-vs-pub-sub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.