---
title: "K2 vs Völkl: Which is searched more?"
description: "Which is more popular in search, K2 or Völkl? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/k2-vs-volkl-skis"
publisher: "Brandwave"
---

# K2 vs Völkl: Which is searched more?

Which is more popular in search, K2 or Völkl? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: K2 and Völkl
- **Competitive set**: Ski and snowboard brands
- **Market**: Global
- **Month measured**: Sep 2026
- **K2 Share of Search**: 69.8%
- **Völkl Share of Search**: 1.5%

## Which is more popular in search, K2 or Völkl?

- In September 2026, K2 had more branded searches than Völkl among ski and snowboard brands worldwide. K2 was estimated to have 691K branded searches compared to Völkl’s 14.8K, and held a 69.8% Share of Search versus Völkl’s 1.5%.
- K2 was ahead of Völkl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, K2’s estimated Share of Search among ski and snowboard brands worldwide moved from 65.2% to 69.8%, and its estimated monthly branded searches moved from 856K to 691K.
- Across the 12 months ending September 2026, Völkl’s estimated Share of Search among ski and snowboard brands worldwide moved from 1.7% to 1.5%, and its estimated monthly branded searches moved from 22.2K to 14.8K.

## How did search popularity change for ski and snowboard brands worldwide in September 2026?

- In September 2026, Völkl gained estimated Share of Search among ski and snowboard brands worldwide, from 0.79% to 1.5%.
- In September 2026, K2 lost estimated Share of Search among ski and snowboard brands worldwide, from 81.5% to 69.8%.

## Month by month

| Month | K2 estimated searches | K2 Share of Search | K2 rank | Völkl estimated searches | Völkl Share of Search | Völkl rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 856K | 65.2% | 1 | 22.2K | 1.7% | 6 |
| Nov 2025 | 873K | 53.3% | 1 | 33.1K | 2% | 6 |
| Dec 2025 | 884K | 46% | 1 | 49.5K | 2.6% | 6 |
| Jan 2026 | 897K | 41.7% | 1 | 60.5K | 2.8% | 6 |
| Feb 2026 | 734K | 43% | 1 | 60.5K | 3.5% | 6 |
| Mar 2026 | 706K | 59.2% | 1 | 33.1K | 2.8% | 6 |
| Apr 2026 | 685K | 74.4% | 1 | 9.9K | 1.1% | 7 |
| May 2026 | 831K | 80.5% | 1 | 5.4K | 0.52% | 7 |
| Jun 2026 | 830K | 83.7% | 1 | 4.4K | 0.44% | 7 |
| Jul 2026 | 681K | 79.3% | 1 | 6.6K | 0.77% | 7 |
| Aug 2026 | 1M | 81.5% | 1 | 9.9K | 0.79% | 7 |
| Sep 2026 | 691K | 69.8% | 1 | 14.8K | 1.5% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using K2’s and Völkl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **K2**: Measured on the search terms “k2” and “k2 ski”, summed into one figure.
- **Völkl**: Measured on the search term “volkl skis”.

- [K2 profile](/demand/global-en/brands/k2)
- [Völkl profile](/demand/global-en/brands/volkl-skis)
- [All ski and snowboard brands worldwide](/demand/global-en/categories/ski-and-snowboard-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, K2 or Völkl?

In September 2026, K2 had more branded searches than Völkl among ski and snowboard brands worldwide. K2 was estimated to have 691K branded searches compared to Völkl’s 14.8K, and held a 69.8% Share of Search versus Völkl’s 1.5%.

## Cite this page

Brandwave. "K2 vs Völkl: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/k2-vs-volkl-skis

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/k2-vs-volkl-skis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.