--- title: "K18 vs SheaMoisture: Which is searched more?" description: "Is K18 or SheaMoisture more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair mask brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/k18-hair-vs-sheamoisture" publisher: "Brandwave" --- # K18 vs SheaMoisture: Which is searched more? Is K18 or SheaMoisture more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair mask brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: K18 and SheaMoisture - **Competitive set**: Hair mask brands - **Market**: Global - **Month measured**: Sep 2026 - **K18 Share of Search**: 1.2% - **SheaMoisture Share of Search**: 4.2% ## Is K18 or SheaMoisture more popular in search? - In September 2026, SheaMoisture had more branded searches than K18 among hair mask brands worldwide. SheaMoisture had about 135,000 branded searches, while K18 had 40,500. SheaMoisture made up 4.2% of all hair mask brand searches we track, and K18 accounted for 1.2%. - SheaMoisture was ahead of K18 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, K18’s share of searches among hair mask brands worldwide moved from 0.86% to 1.2%, and its estimated monthly branded searches moved from 27.1K to 40.5K. - Across the 12 months ending September 2026, SheaMoisture’s share of searches among hair mask brands worldwide moved from 5.3% to 4.2%, and its estimated monthly branded searches moved from 165K to 135K. ## Top hair mask brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, K18 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SheaMoisture was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. K18 was listed before SheaMoisture in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | K18 | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Moroccanoil | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Kérastase | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Redken | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Olaplex | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Amika | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | SheaMoisture | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about hair mask brands - Asked ChatGPT "Which hair mask brand should I buy?": 1. K18, 2. Moroccanoil, 3. SheaMoisture - Asked ChatGPT "What are the best hair mask brands?": 1. K18, 2. Olaplex, 3. Moroccanoil, 4. Amika, 5. SheaMoisture, 6. Redken - Asked ChatGPT "What's the best hair mask brand for dry damaged hair?": 1. Kérastase, 2. K18, 3. Amika, 4. Redken, 5. Olaplex - Searched Google, AI Overview "best hair mask": 1. K18, 2. Kérastase, 3. Olaplex - Searched Google, AI Overview "hair mask for dry hair": 1. Redken, 2. Moroccanoil, 3. Kérastase Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hair mask brands worldwide in September 2026? - Estimated monthly branded searches for K18 worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026. - Estimated monthly branded searches for SheaMoisture worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Month by month | Month | K18 estimated searches | K18 Share of Search | K18 rank | SheaMoisture estimated searches | SheaMoisture Share of Search | SheaMoisture rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 0.86% | 6 | 165K | 5.3% | 5 | | Nov 2025 | 33.1K | 0.79% | 6 | 165K | 3.9% | 5 | | Dec 2025 | 33.1K | 0.87% | 6 | 165K | 4.4% | 5 | | Jan 2026 | 27.1K | 0.77% | 6 | 165K | 4.7% | 5 | | Feb 2026 | 27.1K | 0.93% | 6 | 165K | 5.6% | 5 | | Mar 2026 | 27.1K | 0.77% | 6 | 165K | 4.7% | 5 | | Apr 2026 | 33.1K | 1.1% | 6 | 165K | 5.4% | 5 | | May 2026 | 27.1K | 0.84% | 6 | 165K | 5.1% | 5 | | Jun 2026 | 27.1K | 0.94% | 6 | 135K | 4.7% | 5 | | Jul 2026 | 33.1K | 1% | 6 | 135K | 4.2% | 5 | | Aug 2026 | 40.5K | 1.2% | 6 | 135K | 4.1% | 5 | | Sep 2026 | 40.5K | 1.2% | 6 | 135K | 4.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using K18’s and SheaMoisture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **K18**: Measured on the search term “k18 hair”. - **SheaMoisture**: Measured on the search term “sheamoisture”. - [K18 profile](/demand/global-en/brands/k18-hair) - [SheaMoisture profile](/demand/global-en/brands/sheamoisture) - [All hair mask brands worldwide](/demand/global-en/categories/hair-mask-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is K18 or SheaMoisture more popular in search? In September 2026, SheaMoisture had more branded searches than K18 among hair mask brands worldwide. SheaMoisture had about 135,000 branded searches, while K18 had 40,500. SheaMoisture made up 4.2% of all hair mask brand searches we track, and K18 accounted for 1.2%. ## Cite this page Brandwave. "K18 vs SheaMoisture: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/k18-hair-vs-sheamoisture This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/k18-hair-vs-sheamoisture. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.