---
title: "K18 vs Redken: Which is more popular by branded search?"
description: "Which is more popular in search, K18 or Redken? Compare estimated monthly branded-search demand and Share of Search inside the Hair mask brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/k18-hair-vs-redken"
publisher: "Brandwave"
---

# K18 vs Redken: Which is more popular by branded search?

Which is more popular in search, K18 or Redken? Compare estimated monthly branded-search demand and Share of Search inside the Hair mask brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: K18 and Redken
- **Competitive set**: Hair mask brands
- **Market**: Global
- **Month measured**: Aug 2026
- **K18 Share of Search**: 0.02%
- **Redken Share of Search**: 9.6%

## Which is more popular in search, K18 or Redken?

- In August 2026, Redken had more branded searches than K18 among hair mask brands worldwide. Redken was estimated to have 301K branded searches compared to K18’s 480, and held a 9.6% Share of Search versus K18’s 0.02%.
- Redken was ahead of K18 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, K18’s estimated Share of Search among hair mask brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 11 months ending August 2026, Redken’s estimated Share of Search among hair mask brands worldwide moved from 10.3% to 9.6%, and its estimated monthly branded searches held steady at 301K.

## How did search popularity change for hair mask brands worldwide in August 2026?

- Estimated monthly branded searches for K18 worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

## Month by month

| Month | K18 estimated searches | K18 Share of Search | K18 rank | Redken estimated searches | Redken Share of Search | Redken rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 590 | 0.02% | 5 | 301K | 10.3% | 4 |
| Nov 2025 | 720 | 0.02% | 5 | 368K | 9.2% | 4 |
| Dec 2025 | 480 | 0.01% | 5 | 368K | 10.3% | 4 |
| Jan 2026 | 590 | 0.02% | 5 | 368K | 11.1% | 4 |
| Feb 2026 | 480 | 0.02% | 5 | 301K | 11.1% | 4 |
| Mar 2026 | 480 | 0.01% | 5 | 368K | 11.1% | 4 |
| Apr 2026 | 480 | 0.02% | 5 | 301K | 10.6% | 4 |
| May 2026 | 480 | 0.02% | 5 | 301K | 10% | 4 |
| Jun 2026 | 390 | 0.01% | 5 | 301K | 11.1% | 4 |
| Jul 2026 | 480 | 0.02% | 5 | 301K | 9.9% | 4 |
| Aug 2026 | 480 | 0.02% | 5 | 301K | 9.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using K18’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **K18**: Measured on the search term “k18 nz”.
- **Redken**: Measured on the search term “redken”.

- [K18 profile](/demand/global-en/brands/k18-hair)
- [Redken profile](/demand/global-en/brands/redken)
- [All hair mask brands worldwide](/demand/global-en/categories/hair-mask-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, K18 or Redken?

In August 2026, Redken had more branded searches than K18 among hair mask brands worldwide. Redken was estimated to have 301K branded searches compared to K18’s 480, and held a 9.6% Share of Search versus K18’s 0.02%.

## Cite this page

Brandwave. "K18 vs Redken: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/k18-hair-vs-redken

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/k18-hair-vs-redken. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.