---
title: "K18 vs Pureology: Which is searched more?"
description: "Which is more popular in search, K18 or Pureology? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/k18-hair-vs-pureology"
publisher: "Brandwave"
---

# K18 vs Pureology: Which is searched more?

Which is more popular in search, K18 or Pureology? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: K18 and Pureology
- **Competitive set**: Professional haircare and styling brands
- **Market**: Global
- **Month measured**: Sep 2026
- **K18 Share of Search**: 1.1%
- **Pureology Share of Search**: 1.6%

## Which is more popular in search, K18 or Pureology?

- In September 2026, Pureology had more branded searches than K18 among professional haircare and styling brands worldwide. Pureology was estimated to have 60.5K branded searches compared to K18’s 40.5K, and held a 1.6% Share of Search versus K18’s 1.1%.
- Pureology was ahead of K18 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, K18’s estimated Share of Search among professional haircare and styling brands worldwide moved from 0.73% to 1.1%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 12 months ending September 2026, Pureology’s estimated Share of Search among professional haircare and styling brands worldwide held steady at 1.6%, and its estimated monthly branded searches held steady at 60.5K.

## How did search popularity change for professional haircare and styling brands worldwide in September 2026?

- Estimated monthly branded searches for K18 worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

## Month by month

| Month | K18 estimated searches | K18 Share of Search | K18 rank | Pureology estimated searches | Pureology Share of Search | Pureology rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 0.73% | 8 | 60.5K | 1.6% | 7 |
| Nov 2025 | 33.1K | 0.62% | 8 | 90.5K | 1.7% | 7 |
| Dec 2025 | 33.1K | 0.73% | 8 | 74K | 1.6% | 7 |
| Jan 2026 | 27.1K | 0.67% | 8 | 74K | 1.8% | 7 |
| Feb 2026 | 27.1K | 0.8% | 8 | 60.5K | 1.8% | 7 |
| Mar 2026 | 27.1K | 0.67% | 8 | 60.5K | 1.5% | 7 |
| Apr 2026 | 33.1K | 0.95% | 8 | 60.5K | 1.7% | 7 |
| May 2026 | 27.1K | 0.75% | 8 | 60.5K | 1.7% | 7 |
| Jun 2026 | 27.1K | 0.82% | 8 | 60.5K | 1.8% | 7 |
| Jul 2026 | 33.1K | 0.89% | 8 | 60.5K | 1.6% | 7 |
| Aug 2026 | 40.5K | 1.1% | 8 | 60.5K | 1.6% | 7 |
| Sep 2026 | 40.5K | 1.1% | 8 | 60.5K | 1.6% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using K18’s and Pureology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **K18**: Measured on the search term “k18 hair”.
- **Pureology**: Measured on the search term “pureology”.

- [K18 profile](/demand/global-en/brands/k18-hair)
- [Pureology profile](/demand/global-en/brands/pureology)
- [All professional haircare and styling brands worldwide](/demand/global-en/categories/professional-haircare-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, K18 or Pureology?

In September 2026, Pureology had more branded searches than K18 among professional haircare and styling brands worldwide. Pureology was estimated to have 60.5K branded searches compared to K18’s 40.5K, and held a 1.6% Share of Search versus K18’s 1.1%.

## Cite this page

Brandwave. "K18 vs Pureology: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/k18-hair-vs-pureology

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/k18-hair-vs-pureology. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.