--- title: "K18 vs Oribe: Which is searched more?" description: "Is K18 or Oribe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/k18-hair-vs-oribe" publisher: "Brandwave" --- # K18 vs Oribe: Which is searched more? Is K18 or Oribe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: K18 and Oribe - **Competitive set**: Professional haircare and styling brands - **Market**: Global - **Month measured**: Sep 2026 - **K18 Share of Search**: 1% - **Oribe Share of Search**: 2.3% ## Is K18 or Oribe more popular in search? - In September 2026, Oribe had more branded searches than K18 among professional haircare and styling brands worldwide. Oribe had about 90,500 branded searches, while K18 had 40,500. Oribe made up 2.3% of all professional haircare and styling brand searches we track, and K18 accounted for 1%. - Oribe was ahead of K18 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, K18’s share of searches among professional haircare and styling brands worldwide moved from 0.69% to 1%, and its estimated monthly branded searches moved from 27.1K to 40.5K. - Across the 12 months ending September 2026, Oribe’s share of searches among professional haircare and styling brands worldwide moved from 2.8% to 2.3%, and its estimated monthly branded searches moved from 110K to 90.5K. ## Top professional haircare and styling brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Oribe was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. K18 was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Oribe was listed before K18 in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kérastase | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Redken | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Olaplex | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Oribe | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Pureology | 5th | 3 of 3 | 1 of 1 | 4 of 4 | | K18 | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Moroccanoil | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Color Wow | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | Kevin.Murphy | 9th | 0 of 3 | 1 of 1 | 1 of 4 | | ghd | 10th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about professional haircare and styling brands - Asked ChatGPT "Which professional haircare and styling brand should I buy?": 1. Kérastase, 2. Redken, 3. Olaplex, 4. Pureology, 5. Color Wow - Asked ChatGPT "What are the best professional haircare and styling brands?": 1. Kérastase, 2. Redken, 3. Olaplex, 4. Pureology, 5. Oribe, 6. Color Wow, 7. ghd, 8. Moroccanoil, 9. K18 - Asked ChatGPT "What's the best professional haircare and styling brand for salon-quality hair care?": 1. Kérastase, 2. Redken, 3. Oribe, 4. Olaplex, 5. Pureology - Searched Google, AI Overview "professional haircare brands": 1. Oribe, 2. Olaplex, 3. K18, 4. Moroccanoil, 5. Kevin.Murphy, 6. Redken, 7. Kérastase, 8. Pureology Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for professional haircare and styling brands worldwide in September 2026? - Estimated monthly branded searches for K18 worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026. - Estimated monthly branded searches for Oribe worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Month by month | Month | K18 estimated searches | K18 Share of Search | K18 rank | Oribe estimated searches | Oribe Share of Search | Oribe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 0.69% | 10 | 110K | 2.8% | 8 | | Nov 2025 | 33.1K | 0.59% | 10 | 135K | 2.4% | 8 | | Dec 2025 | 33.1K | 0.7% | 10 | 110K | 2.3% | 8 | | Jan 2026 | 27.1K | 0.64% | 10 | 110K | 2.6% | 8 | | Feb 2026 | 27.1K | 0.76% | 10 | 90.5K | 2.5% | 8 | | Mar 2026 | 27.1K | 0.64% | 10 | 110K | 2.6% | 7 | | Apr 2026 | 33.1K | 0.91% | 10 | 110K | 3% | 7 | | May 2026 | 27.1K | 0.71% | 10 | 135K | 3.5% | 7 | | Jun 2026 | 27.1K | 0.78% | 10 | 90.5K | 2.6% | 8 | | Jul 2026 | 33.1K | 0.81% | 10 | 246K | 6.1% | 6 | | Aug 2026 | 40.5K | 1% | 10 | 90.5K | 2.3% | 8 | | Sep 2026 | 40.5K | 1% | 10 | 90.5K | 2.3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using K18’s and Oribe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **K18**: Measured on the search term “k18 hair”. - **Oribe**: Measured on the search term “oribe”. - [K18 profile](/demand/global-en/brands/k18-hair) - [Oribe profile](/demand/global-en/brands/oribe) - [All professional haircare and styling brands worldwide](/demand/global-en/categories/professional-haircare-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is K18 or Oribe more popular in search? In September 2026, Oribe had more branded searches than K18 among professional haircare and styling brands worldwide. Oribe had about 90,500 branded searches, while K18 had 40,500. Oribe made up 2.3% of all professional haircare and styling brand searches we track, and K18 accounted for 1%. ## Cite this page Brandwave. "K18 vs Oribe: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/k18-hair-vs-oribe This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/k18-hair-vs-oribe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.