---
title: "JW Player vs Vimeo: Which is more popular by branded search?"
description: "Which is more popular in search, JW Player or Vimeo? Compare estimated monthly branded-search demand and Share of Search inside the OTT platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/jw-player-vs-vimeo"
publisher: "Brandwave"
---

# JW Player vs Vimeo: Which is more popular by branded search?

Which is more popular in search, JW Player or Vimeo? Compare estimated monthly branded-search demand and Share of Search inside the OTT platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: JW Player and Vimeo
- **Competitive set**: OTT platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **JW Player Share of Search**: 0.48%
- **Vimeo Share of Search**: 95.3%

## Which is more popular in search, JW Player or Vimeo?

- In August 2026, Vimeo had more branded searches than JW Player among OTT platforms worldwide. Vimeo was estimated to have 1.1M branded searches compared to JW Player’s 5.4K, and held a 95.3% Share of Search versus JW Player’s 0.48%.
- Vimeo was ahead of JW Player in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, JW Player’s estimated Share of Search among OTT platforms worldwide moved from 0.59% to 0.48%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among OTT platforms worldwide moved from 94.8% to 95.3%, and its estimated monthly branded searches moved from 1.3M to 1.1M.

## How did search popularity change for OTT platforms worldwide in August 2026?

- In August 2026, Vimeo lost estimated Share of Search among OTT platforms worldwide, from 96% to 95.3%.
- Estimated monthly branded searches for JW Player worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

## Month by month

| Month | JW Player estimated searches | JW Player Share of Search | JW Player rank | Vimeo estimated searches | Vimeo Share of Search | Vimeo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 0.59% | 5 | 1.3M | 94.8% | 1 |
| Nov 2025 | 8.1K | 0.59% | 5 | 1.3M | 95.1% | 1 |
| Dec 2025 | 8.1K | 0.6% | 5 | 1.3M | 95.6% | 1 |
| Jan 2026 | 8.1K | 0.59% | 5 | 1.3M | 95% | 1 |
| Feb 2026 | 6.6K | 0.49% | 5 | 1.3M | 95.8% | 1 |
| Mar 2026 | 8.1K | 0.49% | 5 | 1.6M | 96.1% | 1 |
| Apr 2026 | 6.6K | 0.49% | 5 | 1.3M | 95.4% | 1 |
| May 2026 | 6.6K | 0.49% | 5 | 1.3M | 96% | 1 |
| Jun 2026 | 8.1K | 0.73% | 4 | 1.1M | 95.4% | 1 |
| Jul 2026 | 5.4K | 0.49% | 5 | 1.1M | 96% | 1 |
| Aug 2026 | 5.4K | 0.48% | 5 | 1.1M | 95.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using JW Player’s and Vimeo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **JW Player**: Measured on the search term “jw player”.
- **Vimeo**: Measured on the search terms “vimeo”, “vimeo app”, “vimeo com”, “vimeo online”, “vimeo software”, “vimeo video” and “vimeo web”, summed into one figure.

- [JW Player profile](/demand/global-en/brands/jw-player)
- [Vimeo profile](/demand/global-en/brands/vimeo)
- [All OTT platforms worldwide](/demand/global-en/categories/ott-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, JW Player or Vimeo?

In August 2026, Vimeo had more branded searches than JW Player among OTT platforms worldwide. Vimeo was estimated to have 1.1M branded searches compared to JW Player’s 5.4K, and held a 95.3% Share of Search versus JW Player’s 0.48%.

## Cite this page

Brandwave. "JW Player vs Vimeo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/jw-player-vs-vimeo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jw-player-vs-vimeo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.