---
title: "JW Player vs Kaltura: Which is searched more?"
description: "Which is more popular in search, JW Player or Kaltura? Compare estimated monthly branded-search demand and Share of Search inside the OTT platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/jw-player-vs-kaltura"
publisher: "Brandwave"
---

# JW Player vs Kaltura: Which is searched more?

Which is more popular in search, JW Player or Kaltura? Compare estimated monthly branded-search demand and Share of Search inside the OTT platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: JW Player and Kaltura
- **Competitive set**: OTT platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **JW Player Share of Search**: 0.8%
- **Kaltura Share of Search**: 2.4%

## Which is more popular in search, JW Player or Kaltura?

- In August 2026, Kaltura had more branded searches than JW Player among OTT platforms worldwide. Kaltura was estimated to have 27.1K branded searches compared to JW Player’s 9K, and held a 2.4% Share of Search versus JW Player’s 0.8%.
- Kaltura was ahead of JW Player in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, JW Player’s estimated Share of Search among OTT platforms worldwide moved from 0.97% to 0.8%, and its estimated monthly branded searches moved from 13.5K to 9K.
- Across the 11 months ending August 2026, Kaltura’s estimated Share of Search among OTT platforms worldwide held steady at 2.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

## How did search popularity change for OTT platforms worldwide in August 2026?

- In August 2026, Kaltura gained estimated Share of Search among OTT platforms worldwide, from 1.6% to 2.4%.
- Estimated monthly branded searches for JW Player worldwide fell 33.3% over 11 measured months, from 13.5K to 9K in August 2026.

## Month by month

| Month | JW Player estimated searches | JW Player Share of Search | JW Player rank | Kaltura estimated searches | Kaltura Share of Search | Kaltura rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 13.5K | 0.97% | 4 | 33.1K | 2.4% | 2 |
| Nov 2025 | 13.5K | 0.98% | 4 | 33.1K | 2.4% | 2 |
| Dec 2025 | 13.5K | 0.99% | 4 | 27.1K | 2% | 2 |
| Jan 2026 | 13.5K | 0.98% | 4 | 33.1K | 2.4% | 2 |
| Feb 2026 | 12K | 0.89% | 4 | 27.1K | 2% | 2 |
| Mar 2026 | 13.5K | 0.81% | 3 | 33.1K | 2% | 2 |
| Apr 2026 | 11K | 0.81% | 4 | 33.1K | 2.4% | 2 |
| May 2026 | 11K | 0.81% | 3 | 27.1K | 2% | 2 |
| Jun 2026 | 12.5K | 1.1% | 4 | 22.2K | 2% | 2 |
| Jul 2026 | 9.8K | 0.89% | 5 | 18.1K | 1.6% | 2 |
| Aug 2026 | 9K | 0.8% | 5 | 27.1K | 2.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using JW Player’s and Kaltura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **JW Player**: Measured on the search terms “jw player” and “jwplayer”, summed into one figure.
- **Kaltura**: Measured on the search term “kaltura”.

- [JW Player profile](/demand/global-en/brands/jw-player)
- [Kaltura profile](/demand/global-en/brands/kaltura)
- [All OTT platforms worldwide](/demand/global-en/categories/ott-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, JW Player or Kaltura?

In August 2026, Kaltura had more branded searches than JW Player among OTT platforms worldwide. Kaltura was estimated to have 27.1K branded searches compared to JW Player’s 9K, and held a 2.4% Share of Search versus JW Player’s 0.8%.

## Cite this page

Brandwave. "JW Player vs Kaltura: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/jw-player-vs-kaltura

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jw-player-vs-kaltura. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.