---
title: "Justworks vs Personio: Which is more popular by branded search?"
description: "Which is more popular in search, Justworks or Personio? Compare estimated monthly branded-search demand and Share of Search inside the HR and payroll software for small and midsize businesses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/justworks-vs-personio"
publisher: "Brandwave"
---

# Justworks vs Personio: Which is more popular by branded search?

Which is more popular in search, Justworks or Personio? Compare estimated monthly branded-search demand and Share of Search inside the HR and payroll software for small and midsize businesses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Justworks and Personio
- **Competitive set**: HR and payroll software for small and midsize businesses
- **Market**: Global
- **Month measured**: Aug 2026
- **Justworks Share of Search**: 2.8%
- **Personio Share of Search**: 6.1%

## Which is more popular in search, Justworks or Personio?

- In August 2026, Personio had more branded searches than Justworks among HR and payroll software for small and midsize businesses worldwide. Personio was estimated to have 138K branded searches compared to Justworks’ 64.1K, and held a 6.1% Share of Search versus Justworks’ 2.8%.
- Personio was ahead of Justworks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Justworks’ estimated Share of Search among HR and payroll software for small and midsize businesses worldwide moved from 2.5% to 2.8%, and its estimated monthly branded searches moved from 63.9K to 64.1K.
- Across the 11 months ending August 2026, Personio’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide moved from 6.7% to 6.1%, and its estimated monthly branded searches moved from 169K to 138K.

## How did search popularity change for HR and payroll software for small and midsize businesses worldwide in August 2026?

- Estimated monthly branded searches for Personio worldwide fell 18.3% over 11 measured months, from 169K to 138K in August 2026.

## Month by month

| Month | Justworks estimated searches | Justworks Share of Search | Justworks rank | Personio estimated searches | Personio Share of Search | Personio rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 63.9K | 2.5% | 8 | 169K | 6.7% | 5 |
| Nov 2025 | 63.9K | 2.9% | 8 | 169K | 7.8% | 5 |
| Dec 2025 | 63.5K | 2.6% | 8 | 138K | 5.7% | 5 |
| Jan 2026 | 77.6K | 2.8% | 8 | 169K | 6.1% | 5 |
| Feb 2026 | 63.9K | 2.7% | 8 | 139K | 5.9% | 5 |
| Mar 2026 | 77.4K | 3.1% | 8 | 169K | 6.7% | 5 |
| Apr 2026 | 77.6K | 3.3% | 8 | 139K | 5.9% | 5 |
| May 2026 | 63.9K | 3% | 8 | 139K | 6.6% | 5 |
| Jun 2026 | 64.3K | 2.7% | 8 | 168K | 7.1% | 5 |
| Jul 2026 | 63.9K | 2.8% | 8 | 138K | 6.1% | 5 |
| Aug 2026 | 64.1K | 2.8% | 8 | 138K | 6.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Justworks’ and Personio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Justworks**: Measured on the search terms “Justworks”, “justworks 401k”, “justworks app”, “justworks benefits”, “justworks com”, “justworks company”, “justworks health plans”, “justworks hr”, “justworks payroll”, “justworks peo”, “justworks peo pricing”, “justworks pricing”, “justworks time tracking” and “peo justworks”, summed into one figure.
- **Personio**: Measured on the search terms “Personio”, “personio app”, “personio com”, “personio de”, “personio hr”, “personio hr software”, “personio payroll”, “personio pricing”, “personio software” and “personio.com”, summed into one figure.

- [Justworks profile](/demand/global-en/brands/justworks)
- [Personio profile](/demand/global-en/brands/personio)
- [All HR and payroll software for small and midsize businesses worldwide](/demand/global-en/categories/smb-hr-and-payroll-software): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Justworks or Personio?

In August 2026, Personio had more branded searches than Justworks among HR and payroll software for small and midsize businesses worldwide. Personio was estimated to have 138K branded searches compared to Justworks’ 64.1K, and held a 6.1% Share of Search versus Justworks’ 2.8%.

## Cite this page

Brandwave. "Justworks vs Personio: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/justworks-vs-personio

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/justworks-vs-personio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.