--- title: "JustGiving vs Zeffy: Which is searched more?" description: "Is JustGiving or Zeffy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fundraising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/justgiving-vs-zeffy" publisher: "Brandwave" --- # JustGiving vs Zeffy: Which is searched more? Is JustGiving or Zeffy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fundraising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: JustGiving and Zeffy - **Competitive set**: Fundraising platforms - **Market**: Global - **Month measured**: Sep 2026 - **JustGiving Share of Search**: 2.3% - **Zeffy Share of Search**: 7.7% ## Is JustGiving or Zeffy more popular in search? - In September 2026, Zeffy had more branded searches than JustGiving among fundraising platforms worldwide. Zeffy had about 135,000 branded searches, while JustGiving had 40,500. Zeffy made up 7.7% of all fundraising platform searches we track, and JustGiving accounted for 2.3%. - Zeffy was ahead of JustGiving in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, JustGiving’s share of searches among fundraising platforms worldwide held steady at 2.3%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, Zeffy’s share of searches among fundraising platforms worldwide moved from 5.2% to 7.7%, and its estimated monthly branded searches moved from 90.5K to 135K. ## Top fundraising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zeffy was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. JustGiving did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GoFundMe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Givebutter | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Zeffy | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Donorbox | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Fundraise Up | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | JustGiving | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fundraising platforms - Asked ChatGPT "Which fundraising platform should I use?": 1. GoFundMe, 2. Givebutter, 3. Donorbox - Asked ChatGPT "What are the best fundraising platforms?": 1. Givebutter, 2. Zeffy, 3. GoFundMe, 4. Donorbox - Asked ChatGPT "What's the best fundraising platform for raising donations?": 1. GoFundMe, 2. Zeffy, 3. Givebutter, 4. Donorbox - Searched Google, AI Overview "fundraising platforms": 1. GoFundMe, 2. Fundraise Up, 3. Zeffy - Searched Google, AI Overview "crowdfunding platform": 1. GoFundMe Not named in any answer: JustGiving. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for fundraising platforms worldwide in September 2026? - In September 2026, Zeffy gained share of searches among fundraising platforms worldwide, from 5.4% to 7.7%. - In September 2026, JustGiving gained share of searches among fundraising platforms worldwide, from 1.6% to 2.3%. ## Month by month | Month | JustGiving estimated searches | JustGiving Share of Search | JustGiving rank | Zeffy estimated searches | Zeffy Share of Search | Zeffy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 2.3% | 4 | 90.5K | 5.2% | 2 | | Nov 2025 | 33.1K | 1.9% | 4 | 90.5K | 5.3% | 2 | | Dec 2025 | 33.1K | 1.6% | 4 | 74K | 3.7% | 2 | | Jan 2026 | 40.5K | 1.6% | 4 | 90.5K | 3.7% | 2 | | Feb 2026 | 40.5K | 2% | 4 | 90.5K | 4.4% | 2 | | Mar 2026 | 49.5K | 2.4% | 4 | 110K | 5.3% | 2 | | Apr 2026 | 49.5K | 2.4% | 4 | 110K | 5.3% | 2 | | May 2026 | 40.5K | 2% | 4 | 110K | 5.3% | 2 | | Jun 2026 | 40.5K | 2% | 4 | 90.5K | 4.4% | 2 | | Jul 2026 | 33.1K | 1.6% | 4 | 90.5K | 4.5% | 2 | | Aug 2026 | 33.1K | 1.6% | 4 | 110K | 5.4% | 2 | | Sep 2026 | 40.5K | 2.3% | 4 | 135K | 7.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using JustGiving’s and Zeffy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **JustGiving**: Measured on the search term “justgiving”. - **Zeffy**: Measured on the search term “zeffy”. - [JustGiving profile](/demand/global-en/brands/justgiving) - [Zeffy profile](/demand/global-en/brands/zeffy) - [All fundraising platforms worldwide](/demand/global-en/categories/fundraising-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is JustGiving or Zeffy more popular in search? In September 2026, Zeffy had more branded searches than JustGiving among fundraising platforms worldwide. Zeffy had about 135,000 branded searches, while JustGiving had 40,500. Zeffy made up 7.7% of all fundraising platform searches we track, and JustGiving accounted for 2.3%. ## Cite this page Brandwave. "JustGiving vs Zeffy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/justgiving-vs-zeffy This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/justgiving-vs-zeffy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.