---
title: "Jungle Formula vs Off!: Which is more popular by branded search?"
description: "Which is more popular in search, Jungle Formula or Off!? Compare estimated monthly branded-search demand and Share of Search inside the Insect repellents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/jungle-formula-vs-off"
publisher: "Brandwave"
---

# Jungle Formula vs Off!: Which is more popular by branded search?

Which is more popular in search, Jungle Formula or Off!? Compare estimated monthly branded-search demand and Share of Search inside the Insect repellents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jungle Formula and Off!
- **Competitive set**: Insect repellents
- **Market**: Global
- **Month measured**: Aug 2026
- **Jungle Formula Share of Search**: 17.3%
- **Off! Share of Search**: 3.4%

## Which is more popular in search, Jungle Formula or Off!?

- In August 2026, Jungle Formula had more branded searches than Off! among insect repellents worldwide. Jungle Formula was estimated to have 14.8K branded searches compared to Off!’s 2.9K, and held a 17.3% Share of Search versus Off!’s 3.4%.
- Jungle Formula was ahead of Off! in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jungle Formula’s estimated Share of Search among insect repellents worldwide moved from 7.5% to 17.3%, and its estimated monthly branded searches moved from 6.6K to 14.8K.
- Across the 11 months ending August 2026, Off!’s estimated Share of Search among insect repellents worldwide moved from 2.7% to 3.4%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

## How did search popularity change for insect repellents worldwide in August 2026?

- In August 2026, Jungle Formula lost estimated Share of Search among insect repellents worldwide, from 20.2% to 17.3%.
- In August 2026, Off! lost estimated Share of Search among insect repellents worldwide, from 4% to 3.4%.

## Month by month

| Month | Jungle Formula estimated searches | Jungle Formula Share of Search | Jungle Formula rank | Off! estimated searches | Off! Share of Search | Off! rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 7.5% | 2 | 2.4K | 2.7% | 4 |
| Nov 2025 | 4.4K | 5.2% | 2 | 1.6K | 1.9% | 4 |
| Dec 2025 | 3.6K | 5.2% | 2 | 1.6K | 2.3% | 4 |
| Jan 2026 | 5.4K | 4.4% | 2 | 1.6K | 1.3% | 4 |
| Feb 2026 | 5.4K | 7.6% | 2 | 1.3K | 1.8% | 4 |
| Mar 2026 | 5.4K | 6.2% | 2 | 1.6K | 1.8% | 4 |
| Apr 2026 | 6.6K | 8.8% | 2 | 1.9K | 2.5% | 4 |
| May 2026 | 9.9K | 12.5% | 2 | 2.4K | 3% | 4 |
| Jun 2026 | 18.1K | 20.4% | 2 | 2.9K | 3.3% | 4 |
| Jul 2026 | 18.1K | 20.2% | 2 | 3.6K | 4% | 4 |
| Aug 2026 | 14.8K | 17.3% | 2 | 2.9K | 3.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Jungle Formula’s and Off!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jungle Formula**: Measured on the search term “jungle formula”.
- **Off!**: Measured on the search term “off mosquito”.

- [Jungle Formula profile](/demand/global-en/brands/jungle-formula)
- [Off! profile](/demand/global-en/brands/off)
- [All insect repellents worldwide](/demand/global-en/categories/insect-repellents): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Jungle Formula or Off!?

In August 2026, Jungle Formula had more branded searches than Off! among insect repellents worldwide. Jungle Formula was estimated to have 14.8K branded searches compared to Off!’s 2.9K, and held a 17.3% Share of Search versus Off!’s 3.4%.

## Cite this page

Brandwave. "Jungle Formula vs Off!: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/jungle-formula-vs-off

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jungle-formula-vs-off. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.