---
title: "JumpCloud vs Okta: Which is more popular by branded search?"
description: "Which is more popular in search, JumpCloud or Okta? Compare estimated monthly branded-search demand and Share of Search inside the Workforce identity platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/jumpcloud-vs-okta"
publisher: "Brandwave"
---

# JumpCloud vs Okta: Which is more popular by branded search?

Which is more popular in search, JumpCloud or Okta? Compare estimated monthly branded-search demand and Share of Search inside the Workforce identity platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: JumpCloud and Okta
- **Competitive set**: Workforce identity platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **JumpCloud Share of Search**: 5.6%
- **Okta Share of Search**: 62.7%

## Which is more popular in search, JumpCloud or Okta?

- In August 2026, Okta had more branded searches than JumpCloud among workforce identity platforms worldwide. Okta was estimated to have 683K branded searches compared to JumpCloud’s 60.9K, and held a 62.7% Share of Search versus JumpCloud’s 5.6%.
- Okta was ahead of JumpCloud in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, JumpCloud’s estimated Share of Search among workforce identity platforms worldwide moved from 4.6% to 5.6%, and its estimated monthly branded searches moved from 49.8K to 60.9K.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among workforce identity platforms worldwide moved from 62.8% to 62.7%, and its estimated monthly branded searches moved from 684K to 683K.

## How did search popularity change for workforce identity platforms worldwide in August 2026?

- Estimated monthly branded searches for JumpCloud worldwide rose 22.3% over 11 measured months, from 49.8K to 60.9K in August 2026.

## Month by month

| Month | JumpCloud estimated searches | JumpCloud Share of Search | JumpCloud rank | Okta estimated searches | Okta Share of Search | Okta rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.8K | 4.6% | 4 | 684K | 62.8% | 1 |
| Nov 2025 | 40.8K | 3.9% | 4 | 683K | 65.5% | 1 |
| Dec 2025 | 40.8K | 3.9% | 4 | 682K | 64.7% | 1 |
| Jan 2026 | 49.8K | 4.6% | 3 | 685K | 62.9% | 1 |
| Feb 2026 | 49.8K | 4.7% | 3 | 684K | 64.4% | 1 |
| Mar 2026 | 49.8K | 3.9% | 3 | 843K | 66.5% | 1 |
| Apr 2026 | 49.8K | 4.6% | 3 | 686K | 63.8% | 1 |
| May 2026 | 49.8K | 4.7% | 3 | 686K | 64.5% | 1 |
| Jun 2026 | 61.1K | 5.6% | 3 | 685K | 62.5% | 1 |
| Jul 2026 | 61.2K | 5.6% | 3 | 683K | 62.2% | 1 |
| Aug 2026 | 60.9K | 5.6% | 3 | 683K | 62.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using JumpCloud’s and Okta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **JumpCloud**: Measured on the search terms “jumpcloud”, “jumpcloud app”, “jumpcloud com”, “jumpcloud identity” and “jumpcloud software”, summed into one figure.
- **Okta**: Measured on the search terms “identity okta”, “okta”, “okta app”, “okta com”, “okta identity”, “okta online” and “okta software”, summed into one figure.

- [JumpCloud profile](/demand/global-en/brands/jumpcloud)
- [Okta profile](/demand/global-en/brands/okta)
- [All workforce identity platforms worldwide](/demand/global-en/categories/workforce-identity-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, JumpCloud or Okta?

In August 2026, Okta had more branded searches than JumpCloud among workforce identity platforms worldwide. Okta was estimated to have 683K branded searches compared to JumpCloud’s 60.9K, and held a 62.7% Share of Search versus JumpCloud’s 5.6%.

## Cite this page

Brandwave. "JumpCloud vs Okta: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/jumpcloud-vs-okta

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jumpcloud-vs-okta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.