---
title: "Jumio vs Persona: Which is more popular by branded search?"
description: "Which is more popular in search, Jumio or Persona? Compare estimated monthly branded-search demand and Share of Search inside the Identity verification services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/jumio-vs-persona"
publisher: "Brandwave"
---

# Jumio vs Persona: Which is more popular by branded search?

Which is more popular in search, Jumio or Persona? Compare estimated monthly branded-search demand and Share of Search inside the Identity verification services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jumio and Persona
- **Competitive set**: Identity verification services
- **Market**: Global
- **Month measured**: Aug 2026
- **Jumio Share of Search**: 0.43%
- **Persona Share of Search**: 0.29%

## Which is more popular in search, Jumio or Persona?

- In August 2026, Jumio had more branded searches than Persona among identity verification services worldwide. Jumio was estimated to have 9.9K branded searches compared to Persona’s 6.6K, and held a 0.43% Share of Search versus Persona’s 0.29%.
- Jumio was ahead of Persona in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jumio’s estimated Share of Search among identity verification services worldwide moved from 0.53% to 0.43%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 11 months ending August 2026, Persona’s estimated Share of Search among identity verification services worldwide moved from 0.35% to 0.29%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

## How did search popularity change for identity verification services worldwide in August 2026?

- Estimated monthly branded searches for Persona worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
- Estimated monthly branded searches for Jumio worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

## Month by month

| Month | Jumio estimated searches | Jumio Share of Search | Jumio rank | Persona estimated searches | Persona Share of Search | Persona rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 0.53% | 4 | 9.9K | 0.35% | 5 |
| Nov 2025 | 14.8K | 0.36% | 4 | 9.9K | 0.24% | 5 |
| Dec 2025 | 12.1K | 0.53% | 4 | 8.1K | 0.35% | 5 |
| Jan 2026 | 14.8K | 0.53% | 4 | 9.9K | 0.35% | 5 |
| Feb 2026 | 12.1K | 0.35% | 4 | 9.9K | 0.29% | 5 |
| Mar 2026 | 14.8K | 0.53% | 4 | 9.9K | 0.35% | 5 |
| Apr 2026 | 14.8K | 0.53% | 4 | 8.1K | 0.29% | 6 |
| May 2026 | 12.1K | 0.43% | 4 | 8.1K | 0.29% | 5 |
| Jun 2026 | 12.1K | 0.53% | 4 | 8.1K | 0.35% | 5 |
| Jul 2026 | 12.1K | 0.35% | 4 | 6.6K | 0.19% | 6 |
| Aug 2026 | 9.9K | 0.43% | 4 | 6.6K | 0.29% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Jumio’s and Persona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jumio**: Measured on the search term “jumio”.
- **Persona**: Measured on the search term “persona identity”.

- [Jumio profile](/demand/global-en/brands/jumio)
- [Persona profile](/demand/global-en/brands/persona)
- [All identity verification services worldwide](/demand/global-en/categories/identity-verification-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Jumio or Persona?

In August 2026, Jumio had more branded searches than Persona among identity verification services worldwide. Jumio was estimated to have 9.9K branded searches compared to Persona’s 6.6K, and held a 0.43% Share of Search versus Persona’s 0.29%.

## Cite this page

Brandwave. "Jumio vs Persona: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/jumio-vs-persona

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jumio-vs-persona. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.