---
title: "July vs Samsonite: Which is more popular by branded search?"
description: "Which is more popular in search, July or Samsonite? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/july-vs-samsonite"
publisher: "Brandwave"
---

# July vs Samsonite: Which is more popular by branded search?

Which is more popular in search, July or Samsonite? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: July and Samsonite
- **Competitive set**: Luggage brands
- **Market**: Global
- **Month measured**: Aug 2026
- **July Share of Search**: 3.6%
- **Samsonite Share of Search**: 68%

## Which is more popular in search, July or Samsonite?

- In August 2026, Samsonite had more branded searches than July among luggage brands worldwide. Samsonite was estimated to have 1.4M branded searches compared to July’s 72.3K, and held a 68% Share of Search versus July’s 3.6%.
- Samsonite was ahead of July in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, July’s estimated Share of Search among luggage brands worldwide moved from 3.4% to 3.6%, and its estimated monthly branded searches moved from 59.1K to 72.3K.
- Across the 11 months ending August 2026, Samsonite’s estimated Share of Search among luggage brands worldwide moved from 65.1% to 68%, and its estimated monthly branded searches moved from 1.1M to 1.4M.

## How did search popularity change for luggage brands worldwide in August 2026?

- In August 2026, Samsonite gained estimated Share of Search among luggage brands worldwide, from 66.3% to 68%.
- Estimated monthly branded searches for July worldwide rose 22.2% over 11 measured months, from 59.1K to 72.3K in August 2026.

## Month by month

| Month | July estimated searches | July Share of Search | July rank | Samsonite estimated searches | Samsonite Share of Search | Samsonite rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 59.1K | 3.4% | 5 | 1.1M | 65.1% | 1 |
| Nov 2025 | 87.4K | 3.3% | 5 | 1.7M | 62.5% | 1 |
| Dec 2025 | 72.3K | 3.3% | 5 | 1.4M | 61.9% | 1 |
| Jan 2026 | 59.2K | 2.9% | 5 | 1.3M | 65.6% | 1 |
| Feb 2026 | 96K | 5.5% | 5 | 1.1M | 63.6% | 1 |
| Mar 2026 | 68.1K | 3.8% | 5 | 1.1M | 61.5% | 1 |
| Apr 2026 | 59.1K | 3.3% | 5 | 1.1M | 62.9% | 1 |
| May 2026 | 72.2K | 3.7% | 5 | 1.2M | 60.9% | 1 |
| Jun 2026 | 72.2K | 3.8% | 5 | 1.2M | 62.3% | 1 |
| Jul 2026 | 72.3K | 3.5% | 5 | 1.4M | 66.3% | 1 |
| Aug 2026 | 72.3K | 3.6% | 5 | 1.4M | 68% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using July’s and Samsonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **July**: Measured on the search terms “july carry on”, “july com”, “july luggage” and “july suitcase”, summed into one figure.
- **Samsonite**: Measured on the search terms “samsonite”, “samsonite carry on”, “samsonite com”, “samsonite lite box”, “samsonite luggage”, “samsonite proxis” and “samsonite suitcase”, summed into one figure.

- [July profile](/demand/global-en/brands/july)
- [Samsonite profile](/demand/global-en/brands/samsonite)
- [All luggage brands worldwide](/demand/global-en/categories/luggage-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, July or Samsonite?

In August 2026, Samsonite had more branded searches than July among luggage brands worldwide. Samsonite was estimated to have 1.4M branded searches compared to July’s 72.3K, and held a 68% Share of Search versus July’s 3.6%.

## Cite this page

Brandwave. "July vs Samsonite: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/july-vs-samsonite

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/july-vs-samsonite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.