---
title: "Julius-K9 vs KONG: Which is searched more?"
description: "Which is more popular in search, Julius-K9 or KONG? Compare estimated monthly branded-search demand and Share of Search inside the Dog collar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/julius-k9-vs-kong"
publisher: "Brandwave"
---

# Julius-K9 vs KONG: Which is searched more?

Which is more popular in search, Julius-K9 or KONG? Compare estimated monthly branded-search demand and Share of Search inside the Dog collar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Julius-K9 and KONG
- **Competitive set**: Dog collar brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Julius-K9 Share of Search**: 11.7%
- **KONG Share of Search**: 41.4%

## Which is more popular in search, Julius-K9 or KONG?

- In August 2026, KONG had more branded searches than Julius-K9 among dog collar brands worldwide. KONG was estimated to have 78.6K branded searches compared to Julius-K9’s 22.2K, and held a 41.4% Share of Search versus Julius-K9’s 11.7%.
- KONG was ahead of Julius-K9 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Julius-K9’s estimated Share of Search among dog collar brands worldwide moved from 12.5% to 11.7%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog collar brands worldwide moved from 44.4% to 41.4%, and its estimated monthly branded searches held steady at 78.6K.

## How did search popularity change for dog collar brands worldwide in August 2026?

- In August 2026, KONG overtook Ruffwear to take the highest estimated Share of Search among dog collar brands worldwide, at 41.4%.
- In August 2026, Julius-K9 gained estimated Share of Search among dog collar brands worldwide, from 10.4% to 11.7%.

## Month by month

| Month | Julius-K9 estimated searches | Julius-K9 Share of Search | Julius-K9 rank | KONG estimated searches | KONG Share of Search | KONG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 12.5% | 3 | 78.6K | 44.4% | 1 |
| Nov 2025 | 22.2K | 9.3% | 3 | 109K | 45.4% | 1 |
| Dec 2025 | 22.2K | 9% | 3 | 132K | 53.7% | 1 |
| Jan 2026 | 22.2K | 10.1% | 3 | 109K | 49.4% | 1 |
| Feb 2026 | 18.1K | 10.1% | 3 | 88.8K | 49.4% | 1 |
| Mar 2026 | 22.2K | 10.9% | 3 | 92.1K | 45.4% | 1 |
| Apr 2026 | 22.2K | 11.9% | 3 | 75.3K | 40.5% | 1 |
| May 2026 | 22.2K | 12.6% | 3 | 64.3K | 36.6% | 2 |
| Jun 2026 | 18.1K | 10.6% | 3 | 64.3K | 37.6% | 2 |
| Jul 2026 | 18.1K | 10.4% | 3 | 67.6K | 38.8% | 2 |
| Aug 2026 | 22.2K | 11.7% | 3 | 78.6K | 41.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Julius-K9’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Julius-K9**: Measured on the search term “julius-k9”.
- **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure.

- [Julius-K9 profile](/demand/global-en/brands/julius-k9)
- [KONG profile](/demand/global-en/brands/kong)
- [All dog collar brands worldwide](/demand/global-en/categories/dog-collar-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Julius-K9 or KONG?

In August 2026, KONG had more branded searches than Julius-K9 among dog collar brands worldwide. KONG was estimated to have 78.6K branded searches compared to Julius-K9’s 22.2K, and held a 41.4% Share of Search versus Julius-K9’s 11.7%.

## Cite this page

Brandwave. "Julius-K9 vs KONG: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/julius-k9-vs-kong

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/julius-k9-vs-kong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.