--- title: "Julbo vs Oakley: Which is searched more?" description: "Is Julbo or Oakley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports sunglasses brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/julbo-vs-oakley" publisher: "Brandwave" --- # Julbo vs Oakley: Which is searched more? Is Julbo or Oakley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports sunglasses brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Julbo and Oakley - **Competitive set**: Sports sunglasses brands - **Market**: Global - **Month measured**: Sep 2026 - **Julbo Share of Search**: 3% - **Oakley Share of Search**: 89.2% ## Is Julbo or Oakley more popular in search? - In September 2026, Oakley had more branded searches than Julbo among sports sunglasses brands worldwide. Oakley had about 1.5 million branded searches, while Julbo had 51,300. Oakley made up 89.2% of all sports sunglasses brand searches we track, and Julbo accounted for 3%. - Oakley was ahead of Julbo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Julbo’s share of searches among sports sunglasses brands worldwide moved from 2.9% to 3%, and its estimated monthly branded searches moved from 47.9K to 51.3K. - Across the 12 months ending September 2026, Oakley’s share of searches among sports sunglasses brands worldwide moved from 90.2% to 89.2%, and its estimated monthly branded searches held steady at 1.5M. ## Top sports sunglasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oakley appeared in all five answers. Julbo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Oakley was listed before Julbo in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oakley | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Smith | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Tifosi | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Rudy Project | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Julbo | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | 100% | 6th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about sports sunglasses brands - Asked ChatGPT "Which sports sunglasses brand should I buy?": 1. Oakley, 2. Tifosi, 3. Smith, 4. 100% - Asked ChatGPT "What are the best sports sunglasses brands?": 1. Oakley, 2. Smith, 3. Rudy Project, 4. Tifosi, 5. 100%, 6. Julbo - Asked ChatGPT "What's the best sports sunglasses brand for running and cycling?": 1. Oakley, 2. Smith, 3. Julbo, 4. Tifosi - Searched Google, AI Overview "sports sunglasses brands": 1. Oakley, 2. Tifosi, 3. Smith, 4. Rudy Project, 5. Julbo - Searched Google, AI Overview "best sports sunglasses": 1. Oakley, 2. Rudy Project Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sports sunglasses brands worldwide in September 2026? - In September 2026, Julbo lost share of searches among sports sunglasses brands worldwide, from 3.6% to 3%. - Oakley’s share of searches among sports sunglasses brands worldwide has gained ground for 3 months in a row, from 87.8% to 89.2% in September 2026. ## Month by month | Month | Julbo estimated searches | Julbo Share of Search | Julbo rank | Oakley estimated searches | Oakley Share of Search | Oakley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 47.9K | 2.9% | 3 | 1.5M | 90.2% | 1 | | Nov 2025 | 58.4K | 2.9% | 3 | 1.8M | 90.3% | 1 | | Dec 2025 | 58.2K | 2.9% | 3 | 1.8M | 90.7% | 1 | | Jan 2026 | 69.5K | 3.4% | 3 | 1.8M | 90.1% | 1 | | Feb 2026 | 58.6K | 3.5% | 3 | 1.5M | 88.8% | 1 | | Mar 2026 | 71.5K | 3.5% | 3 | 1.8M | 88.9% | 1 | | Apr 2026 | 73.6K | 3.6% | 2 | 1.8M | 89.1% | 1 | | May 2026 | 76.5K | 3.7% | 3 | 1.8M | 87.7% | 1 | | Jun 2026 | 76.4K | 3.7% | 2 | 1.8M | 87.8% | 1 | | Jul 2026 | 76.5K | 3.7% | 3 | 1.8M | 87.8% | 1 | | Aug 2026 | 73.7K | 3.6% | 2 | 1.8M | 88.8% | 1 | | Sep 2026 | 51.3K | 3% | 3 | 1.5M | 89.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Julbo’s and Oakley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Julbo**: Measured on the search terms “eyewear julbo”, “julbo”, “julbo cycling sunglasses”, “julbo sports sunglasses” and “julbo sunglasses”, summed into one figure. - **Oakley**: Measured on the search term “oakley”. - [Julbo profile](/demand/global-en/brands/julbo) - [Oakley profile](/demand/global-en/brands/oakley) - [All sports sunglasses brands worldwide](/demand/global-en/categories/sports-sunglasses-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Julbo or Oakley more popular in search? In September 2026, Oakley had more branded searches than Julbo among sports sunglasses brands worldwide. Oakley had about 1.5 million branded searches, while Julbo had 51,300. Oakley made up 89.2% of all sports sunglasses brand searches we track, and Julbo accounted for 3%. ## Cite this page Brandwave. "Julbo vs Oakley: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/julbo-vs-oakley This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/julbo-vs-oakley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.