---
title: "Joseph Joseph vs Ninja: Which is searched more?"
description: "Which is more popular in search, Joseph Joseph or Ninja? Compare estimated monthly branded-search demand and Share of Search inside the Knife set brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/joseph-joseph-vs-ninja-kitchen"
publisher: "Brandwave"
---

# Joseph Joseph vs Ninja: Which is searched more?

Which is more popular in search, Joseph Joseph or Ninja? Compare estimated monthly branded-search demand and Share of Search inside the Knife set brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Joseph Joseph and Ninja
- **Competitive set**: Knife set brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Joseph Joseph Share of Search**: 8%
- **Ninja Share of Search**: 5.4%

## Which is more popular in search, Joseph Joseph or Ninja?

- In September 2026, Joseph Joseph had more branded searches than Ninja among knife set brands worldwide. Joseph Joseph was estimated to have 110K branded searches compared to Ninja’s 74K, and held an 8% Share of Search versus Ninja’s 5.4%.
- Joseph Joseph was ahead of Ninja in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among knife set brands worldwide moved from 7.4% to 8%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among knife set brands worldwide moved from 3.3% to 5.4%, and its estimated monthly branded searches moved from 60.5K to 74K.

## How did search popularity change for knife set brands worldwide in September 2026?

- In September 2026, Joseph Joseph lost estimated Share of Search among knife set brands worldwide, from 9.4% to 8%.
- Ninja’s estimated Share of Search among knife set brands worldwide has gained ground for 3 months in a row, from 3.1% to 5.4% in September 2026.

## Month by month

| Month | Joseph Joseph estimated searches | Joseph Joseph Share of Search | Joseph Joseph rank | Ninja estimated searches | Ninja Share of Search | Ninja rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 7.4% | 3 | 60.5K | 3.3% | 5 |
| Nov 2025 | 165K | 5.9% | 4 | 110K | 3.9% | 5 |
| Dec 2025 | 165K | 6% | 4 | 110K | 4% | 5 |
| Jan 2026 | 165K | 8.3% | 3 | 90.5K | 4.6% | 5 |
| Feb 2026 | 135K | 8.6% | 3 | 60.5K | 3.9% | 5 |
| Mar 2026 | 135K | 8.5% | 3 | 49.5K | 3.1% | 5 |
| Apr 2026 | 135K | 8.9% | 3 | 49.5K | 3.3% | 5 |
| May 2026 | 110K | 8% | 4 | 40.5K | 3% | 5 |
| Jun 2026 | 110K | 8.3% | 4 | 40.5K | 3.1% | 5 |
| Jul 2026 | 110K | 8% | 4 | 49.5K | 3.6% | 5 |
| Aug 2026 | 135K | 9.4% | 3 | 74K | 5.2% | 5 |
| Sep 2026 | 110K | 8% | 4 | 74K | 5.4% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Joseph Joseph’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Joseph Joseph**: Measured on the search term “joseph joseph”.
- **Ninja**: Measured on the search term “ninja knife set”.

- [Joseph Joseph profile](/demand/global-en/brands/joseph-joseph)
- [Ninja profile](/demand/global-en/brands/ninja-kitchen)
- [All knife set brands worldwide](/demand/global-en/categories/knife-set-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Joseph Joseph or Ninja?

In September 2026, Joseph Joseph had more branded searches than Ninja among knife set brands worldwide. Joseph Joseph was estimated to have 110K branded searches compared to Ninja’s 74K, and held an 8% Share of Search versus Ninja’s 5.4%.

## Cite this page

Brandwave. "Joseph Joseph vs Ninja: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/joseph-joseph-vs-ninja-kitchen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/joseph-joseph-vs-ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.