---
title: "Joseph Joseph vs Muji: Which is searched more?"
description: "Which is more popular in search, Joseph Joseph or Muji? Compare estimated monthly branded-search demand and Share of Search inside the Laundry baskets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/joseph-joseph-vs-muji"
publisher: "Brandwave"
---

# Joseph Joseph vs Muji: Which is searched more?

Which is more popular in search, Joseph Joseph or Muji? Compare estimated monthly branded-search demand and Share of Search inside the Laundry baskets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Joseph Joseph and Muji
- **Competitive set**: Laundry baskets
- **Market**: Global
- **Month measured**: Aug 2026
- **Joseph Joseph Share of Search**: 40.1%
- **Muji Share of Search**: 6.6%

## Which is more popular in search, Joseph Joseph or Muji?

- In August 2026, Joseph Joseph had more branded searches than Muji among laundry baskets worldwide. Joseph Joseph was estimated to have 135K branded searches compared to Muji’s 22.2K, and held a 40.1% Share of Search versus Muji’s 6.6%.
- Joseph Joseph was ahead of Muji in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among laundry baskets worldwide moved from 46.8% to 40.1%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Muji’s estimated Share of Search among laundry baskets worldwide moved from 6.3% to 6.6%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

## How did search popularity change for laundry baskets worldwide in August 2026?

- In August 2026, Joseph Joseph gained estimated Share of Search among laundry baskets worldwide, from 38.9% to 40.1%.
- In August 2026, Muji lost estimated Share of Search among laundry baskets worldwide, from 7.8% to 6.6%.

## Month by month

| Month | Joseph Joseph estimated searches | Joseph Joseph Share of Search | Joseph Joseph rank | Muji estimated searches | Muji Share of Search | Muji rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 46.8% | 1 | 18.1K | 6.3% | 5 |
| Nov 2025 | 165K | 48.3% | 1 | 22.2K | 6.5% | 5 |
| Dec 2025 | 165K | 51.8% | 1 | 22.2K | 7% | 4 |
| Jan 2026 | 165K | 48.2% | 1 | 22.2K | 6.5% | 5 |
| Feb 2026 | 135K | 45% | 1 | 18.1K | 6% | 5 |
| Mar 2026 | 135K | 39.5% | 2 | 27.1K | 7.9% | 3 |
| Apr 2026 | 135K | 43.8% | 1 | 22.2K | 7.2% | 4 |
| May 2026 | 110K | 35.7% | 2 | 22.2K | 7.2% | 4 |
| Jun 2026 | 110K | 41.6% | 1 | 18.1K | 6.9% | 5 |
| Jul 2026 | 110K | 38.9% | 2 | 22.2K | 7.8% | 4 |
| Aug 2026 | 135K | 40.1% | 2 | 22.2K | 6.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Joseph Joseph’s and Muji’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Joseph Joseph**: Measured on the search term “joseph joseph”.
- **Muji**: Measured on the search term “muji store”.

- [Joseph Joseph profile](/demand/global-en/brands/joseph-joseph)
- [Muji profile](/demand/global-en/brands/muji)
- [All laundry baskets worldwide](/demand/global-en/categories/laundry-baskets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Joseph Joseph or Muji?

In August 2026, Joseph Joseph had more branded searches than Muji among laundry baskets worldwide. Joseph Joseph was estimated to have 135K branded searches compared to Muji’s 22.2K, and held a 40.1% Share of Search versus Muji’s 6.6%.

## Cite this page

Brandwave. "Joseph Joseph vs Muji: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/joseph-joseph-vs-muji

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/joseph-joseph-vs-muji. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.