--- title: "Joseph Joseph vs Kohler: Which is searched more?" description: "Is Joseph Joseph or Kohler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom accessory brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/joseph-joseph-vs-kohler" publisher: "Brandwave" --- # Joseph Joseph vs Kohler: Which is searched more? Is Joseph Joseph or Kohler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom accessory brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Joseph Joseph and Kohler - **Competitive set**: Bathroom accessory brands - **Market**: Global - **Month measured**: Sep 2026 - **Joseph Joseph Share of Search**: 13% - **Kohler Share of Search**: 43.4% ## Is Joseph Joseph or Kohler more popular in search? - In September 2026, Kohler had more branded searches than Joseph Joseph among bathroom accessory brands worldwide. Kohler had about 368,000 branded searches, while Joseph Joseph had 110,000. Kohler made up 43.4% of all bathroom accessory brand searches we track, and Joseph Joseph accounted for 13%. - Kohler was ahead of Joseph Joseph in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Joseph Joseph’s share of searches among bathroom accessory brands worldwide moved from 15.8% to 13%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Kohler’s share of searches among bathroom accessory brands worldwide moved from 43% to 43.4%, and its estimated monthly branded searches held steady at 368K. ## Top bathroom accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kohler was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Joseph Joseph did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kohler | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Moen | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Yamazaki | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Umbra | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Gatco | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Brabantia | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Joseph Joseph | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | InterDesign | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Croydex | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about bathroom accessory brands - Asked ChatGPT "Which bathroom accessory brand should I buy?": 1. Moen, 2. Kohler, 3. Gatco - Asked ChatGPT "What are the best bathroom accessory brands?": 1. Kohler, 2. Moen, 3. Gatco, 4. Umbra - Asked ChatGPT "What's the best bathroom accessory brand for modern bathroom storage?": 1. Yamazaki, 2. Umbra, 3. Kohler - Searched Google, AI Overview "bathroom accessory brands": 1. Moen Not named in any answer: Brabantia, Joseph Joseph, InterDesign and Croydex. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for bathroom accessory brands worldwide in September 2026? - In September 2026, Yamazaki overtook Brabantia and Joseph Joseph to rank 2nd among bathroom accessory brands worldwide, with 15.9% of the searches. - In September 2026, Kohler gained share of searches among bathroom accessory brands worldwide, from 41% to 43.4%. - In September 2026, Joseph Joseph lost share of searches among bathroom accessory brands worldwide, from 15% to 13%. ## Month by month | Month | Joseph Joseph estimated searches | Joseph Joseph Share of Search | Joseph Joseph rank | Kohler estimated searches | Kohler Share of Search | Kohler rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 15.8% | 2 | 368K | 43% | 1 | | Nov 2025 | 165K | 17.6% | 2 | 368K | 39.3% | 1 | | Dec 2025 | 165K | 19.9% | 2 | 301K | 36.3% | 1 | | Jan 2026 | 165K | 18.2% | 2 | 368K | 40.6% | 1 | | Feb 2026 | 135K | 16.8% | 2 | 301K | 37.4% | 1 | | Mar 2026 | 135K | 15% | 3 | 368K | 40.9% | 1 | | Apr 2026 | 135K | 15% | 3 | 368K | 40.8% | 1 | | May 2026 | 110K | 13.7% | 4 | 301K | 37.4% | 1 | | Jun 2026 | 110K | 14.5% | 3 | 301K | 39.6% | 1 | | Jul 2026 | 110K | 14.1% | 4 | 301K | 38.6% | 1 | | Aug 2026 | 135K | 15% | 3 | 368K | 41% | 1 | | Sep 2026 | 110K | 13% | 4 | 368K | 43.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Joseph Joseph’s and Kohler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Joseph Joseph**: Measured on the search term “joseph joseph”. - **Kohler**: Measured on the search term “kohler”. - [Joseph Joseph profile](/demand/global-en/brands/joseph-joseph) - [Kohler profile](/demand/global-en/brands/kohler) - [All bathroom accessory brands worldwide](/demand/global-en/categories/bathroom-accessory-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Joseph Joseph or Kohler more popular in search? In September 2026, Kohler had more branded searches than Joseph Joseph among bathroom accessory brands worldwide. Kohler had about 368,000 branded searches, while Joseph Joseph had 110,000. Kohler made up 43.4% of all bathroom accessory brand searches we track, and Joseph Joseph accounted for 13%. ## Cite this page Brandwave. "Joseph Joseph vs Kohler: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/joseph-joseph-vs-kohler This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/joseph-joseph-vs-kohler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.