---
title: "Jose Cuervo vs Patrón: Which is searched more?"
description: "Which is more popular in search, Jose Cuervo or Patrón? Compare estimated monthly branded-search demand and Share of Search inside the Tequila brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/jose-cuervo-vs-patron"
publisher: "Brandwave"
---

# Jose Cuervo vs Patrón: Which is searched more?

Which is more popular in search, Jose Cuervo or Patrón? Compare estimated monthly branded-search demand and Share of Search inside the Tequila brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Jose Cuervo and Patrón
- **Competitive set**: Tequila brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Jose Cuervo Share of Search**: 14.4%
- **Patrón Share of Search**: 9.7%

## Which is more popular in search, Jose Cuervo or Patrón?

- In September 2026, Jose Cuervo had more branded searches than Patrón among tequila brands worldwide. Jose Cuervo was estimated to have 201K branded searches compared to Patrón’s 135K, and held a 14.4% Share of Search versus Patrón’s 9.7%.
- Jose Cuervo was ahead of Patrón in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jose Cuervo’s estimated Share of Search among tequila brands worldwide moved from 12% to 14.4%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Patrón’s estimated Share of Search among tequila brands worldwide moved from 12% to 9.7%, and its estimated monthly branded searches moved from 201K to 135K.

## How did search popularity change for tequila brands worldwide in September 2026?

- Estimated monthly branded searches for Patrón worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.

## Month by month

| Month | Jose Cuervo estimated searches | Jose Cuervo Share of Search | Jose Cuervo rank | Patrón estimated searches | Patrón Share of Search | Patrón rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 12% | 3 | 201K | 12% | 4 |
| Nov 2025 | 201K | 13.4% | 3 | 201K | 13.4% | 4 |
| Dec 2025 | 301K | 14.9% | 2 | 246K | 12.2% | 3 |
| Jan 2026 | 201K | 14.1% | 2 | 165K | 11.6% | 4 |
| Feb 2026 | 165K | 13.6% | 3 | 135K | 11.1% | 4 |
| Mar 2026 | 165K | 12.3% | 3 | 135K | 10.1% | 4 |
| Apr 2026 | 201K | 14.6% | 2 | 135K | 9.8% | 4 |
| May 2026 | 201K | 12.5% | 3 | 135K | 8.4% | 5 |
| Jun 2026 | 201K | 12.4% | 3 | 135K | 8.3% | 4 |
| Jul 2026 | 201K | 12.7% | 3 | 135K | 8.5% | 4 |
| Aug 2026 | 201K | 14.4% | 2 | 135K | 9.7% | 4 |
| Sep 2026 | 201K | 14.4% | 2 | 135K | 9.7% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Jose Cuervo’s and Patrón’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Jose Cuervo**: Measured on the search term “jose cuervo”.
- **Patrón**: Measured on the search term “patron tequila”.

- [Jose Cuervo profile](/demand/global-en/brands/jose-cuervo)
- [Patrón profile](/demand/global-en/brands/patron)
- [All tequila brands worldwide](/demand/global-en/categories/tequila-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Jose Cuervo or Patrón?

In September 2026, Jose Cuervo had more branded searches than Patrón among tequila brands worldwide. Jose Cuervo was estimated to have 201K branded searches compared to Patrón’s 135K, and held a 14.4% Share of Search versus Patrón’s 9.7%.

## Cite this page

Brandwave. "Jose Cuervo vs Patrón: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/jose-cuervo-vs-patron

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/jose-cuervo-vs-patron. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.