---
title: "Joolz vs UPPAbaby: Which is searched more?"
description: "Which is more popular in search, Joolz or UPPAbaby? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/joolz-vs-uppababy"
publisher: "Brandwave"
---

# Joolz vs UPPAbaby: Which is searched more?

Which is more popular in search, Joolz or UPPAbaby? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Joolz and UPPAbaby
- **Competitive set**: Pram and stroller brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Joolz Share of Search**: 14%
- **UPPAbaby Share of Search**: 20.9%

## Which is more popular in search, Joolz or UPPAbaby?

- In September 2026, UPPAbaby had more branded searches than Joolz among pram and stroller brands worldwide. UPPAbaby was estimated to have 90.5K branded searches compared to Joolz’s 60.5K, and held a 20.9% Share of Search versus Joolz’s 14%.
- UPPAbaby was ahead of Joolz in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Joolz’s estimated Share of Search among pram and stroller brands worldwide moved from 13.3% to 14%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, UPPAbaby’s estimated Share of Search among pram and stroller brands worldwide moved from 24.1% to 20.9%, and its estimated monthly branded searches moved from 110K to 90.5K.

## How did search popularity change for pram and stroller brands worldwide in September 2026?

- In September 2026, Joolz gained estimated Share of Search among pram and stroller brands worldwide, from 13.3% to 14%.
- In September 2026, UPPAbaby lost estimated Share of Search among pram and stroller brands worldwide, from 24.2% to 20.9%.

## Month by month

| Month | Joolz estimated searches | Joolz Share of Search | Joolz rank | UPPAbaby estimated searches | UPPAbaby Share of Search | UPPAbaby rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 13.3% | 3 | 110K | 24.1% | 2 |
| Nov 2025 | 74K | 15% | 3 | 135K | 27.3% | 2 |
| Dec 2025 | 40.5K | 11.1% | 3 | 90.5K | 24.8% | 2 |
| Jan 2026 | 60.5K | 13.1% | 3 | 110K | 23.7% | 2 |
| Feb 2026 | 49.5K | 13% | 3 | 90.5K | 23.8% | 2 |
| Mar 2026 | 60.5K | 13.2% | 3 | 110K | 24% | 2 |
| Apr 2026 | 60.5K | 13.2% | 3 | 110K | 24% | 2 |
| May 2026 | 60.5K | 13.3% | 3 | 110K | 24.2% | 2 |
| Jun 2026 | 49.5K | 11.7% | 3 | 90.5K | 21.4% | 2 |
| Jul 2026 | 49.5K | 11.6% | 3 | 90.5K | 21.2% | 2 |
| Aug 2026 | 60.5K | 13.3% | 3 | 110K | 24.2% | 2 |
| Sep 2026 | 60.5K | 14% | 3 | 90.5K | 20.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Joolz’s and UPPAbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Joolz**: Measured on the search term “joolz”.
- **UPPAbaby**: Measured on the search term “uppababy”.

- [Joolz profile](/demand/global-en/brands/joolz)
- [UPPAbaby profile](/demand/global-en/brands/uppababy)
- [All pram and stroller brands worldwide](/demand/global-en/categories/pram-and-stroller-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Joolz or UPPAbaby?

In September 2026, UPPAbaby had more branded searches than Joolz among pram and stroller brands worldwide. UPPAbaby was estimated to have 90.5K branded searches compared to Joolz’s 60.5K, and held a 20.9% Share of Search versus Joolz’s 14%.

## Cite this page

Brandwave. "Joolz vs UPPAbaby: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/joolz-vs-uppababy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/joolz-vs-uppababy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.