---
title: "JoinBrands vs Popular Pays: Which is searched more?"
description: "Which is more popular in search, JoinBrands or Popular Pays? Compare estimated monthly branded-search demand and Share of Search inside the Creator payment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/joinbrands-vs-popular-pays"
publisher: "Brandwave"
---

# JoinBrands vs Popular Pays: Which is searched more?

Which is more popular in search, JoinBrands or Popular Pays? Compare estimated monthly branded-search demand and Share of Search inside the Creator payment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: JoinBrands and Popular Pays
- **Competitive set**: Creator payment platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **JoinBrands Share of Search**: 70.9%
- **Popular Pays Share of Search**: 6.9%

## Which is more popular in search, JoinBrands or Popular Pays?

- In August 2026, JoinBrands had more branded searches than Popular Pays among creator payment platforms worldwide. JoinBrands was estimated to have 24.6K branded searches compared to Popular Pays’ 2.4K, and held a 70.9% Share of Search versus Popular Pays’ 6.9%.
- JoinBrands was ahead of Popular Pays in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, JoinBrands’ estimated Share of Search among creator payment platforms worldwide moved from 61.2% to 70.9%, and its estimated monthly branded searches moved from 12.5K to 24.6K.
- Across the 11 months ending August 2026, Popular Pays’ estimated Share of Search among creator payment platforms worldwide moved from 14.2% to 6.9%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

## How did search popularity change for creator payment platforms worldwide in August 2026?

- In August 2026, JoinBrands gained estimated Share of Search among creator payment platforms worldwide, from 66.7% to 70.9%.
- In August 2026, Popular Pays rose from 4th to 3rd among creator payment platforms worldwide.

## Month by month

| Month | JoinBrands estimated searches | JoinBrands Share of Search | JoinBrands rank | Popular Pays estimated searches | Popular Pays Share of Search | Popular Pays rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.5K | 61.2% | 1 | 2.9K | 14.2% | 2 |
| Nov 2025 | 12.4K | 61.1% | 1 | 2.9K | 14.3% | 2 |
| Dec 2025 | 13K | 65.2% | 1 | 1.9K | 9.5% | 4 |
| Jan 2026 | 19.1K | 69.4% | 1 | 2.9K | 10.5% | 3 |
| Feb 2026 | 15.7K | 66.8% | 1 | 2.9K | 12.4% | 2 |
| Mar 2026 | 19.4K | 69.1% | 1 | 2.9K | 10.3% | 3 |
| Apr 2026 | 19.4K | 70.3% | 1 | 2.9K | 10.5% | 3 |
| May 2026 | 19.4K | 67.6% | 1 | 2.4K | 8.4% | 4 |
| Jun 2026 | 19.7K | 70.9% | 1 | 2.4K | 8.6% | 4 |
| Jul 2026 | 24.6K | 66.7% | 1 | 2.4K | 6.5% | 4 |
| Aug 2026 | 24.6K | 70.9% | 1 | 2.4K | 6.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using JoinBrands’ and Popular Pays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **JoinBrands**: Measured on the search terms “joinbrands” and “joinbrands ugc”, summed into one figure.
- **Popular Pays**: Measured on the search term “popular pays”.

- [JoinBrands profile](/demand/global-en/brands/joinbrands)
- [Popular Pays profile](/demand/global-en/brands/popular-pays)
- [All creator payment platforms worldwide](/demand/global-en/categories/creator-payment-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, JoinBrands or Popular Pays?

In August 2026, JoinBrands had more branded searches than Popular Pays among creator payment platforms worldwide. JoinBrands was estimated to have 24.6K branded searches compared to Popular Pays’ 2.4K, and held a 70.9% Share of Search versus Popular Pays’ 6.9%.

## Cite this page

Brandwave. "JoinBrands vs Popular Pays: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/joinbrands-vs-popular-pays

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/joinbrands-vs-popular-pays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.