---
title: "Johnston & Jeff vs Wild Harvest: Which is searched more?"
description: "Which is more popular in search, Johnston & Jeff or Wild Harvest? Compare estimated monthly branded-search demand and Share of Search inside the Bird seed set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/johnston-jeff-vs-wild-harvest"
publisher: "Brandwave"
---

# Johnston & Jeff vs Wild Harvest: Which is searched more?

Which is more popular in search, Johnston & Jeff or Wild Harvest? Compare estimated monthly branded-search demand and Share of Search inside the Bird seed set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Johnston & Jeff and Wild Harvest
- **Competitive set**: Bird seed
- **Market**: Global
- **Month measured**: Aug 2026
- **Johnston & Jeff Share of Search**: 3%
- **Wild Harvest Share of Search**: 17%

## Which is more popular in search, Johnston & Jeff or Wild Harvest?

- In August 2026, Wild Harvest had more branded searches than Johnston & Jeff among bird seed worldwide. Wild Harvest was estimated to have 9.9K branded searches compared to Johnston & Jeff’s 1.8K, and held a 17% Share of Search versus Johnston & Jeff’s 3%.
- Wild Harvest was ahead of Johnston & Jeff in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Johnston & Jeff’s estimated Share of Search among bird seed worldwide held steady at 3%, and its estimated monthly branded searches held steady at 1.8K.
- Across the 11 months ending August 2026, Wild Harvest’s estimated Share of Search among bird seed worldwide moved from 9.2% to 17%, and its estimated monthly branded searches moved from 5.4K to 9.9K.

## How did search popularity change for bird seed worldwide in August 2026?

- Estimated monthly branded searches for Wild Harvest worldwide rose 83.3% over 11 measured months, from 5.4K to 9.9K in August 2026.

## Month by month

| Month | Johnston & Jeff estimated searches | Johnston & Jeff Share of Search | Johnston & Jeff rank | Wild Harvest estimated searches | Wild Harvest Share of Search | Wild Harvest rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8K | 3% | 6 | 5.4K | 9.2% | 3 |
| Nov 2025 | 1.4K | 2.5% | 6 | 4.4K | 7.6% | 3 |
| Dec 2025 | 1.4K | 2.5% | 6 | 4.4K | 7.6% | 3 |
| Jan 2026 | 2K | 3.1% | 6 | 4.4K | 6.8% | 4 |
| Feb 2026 | 2K | 3.5% | 6 | 4.4K | 7.6% | 3 |
| Mar 2026 | 2K | 3.4% | 6 | 5.4K | 9.1% | 3 |
| Apr 2026 | 2K | 3.3% | 6 | 6.6K | 10.9% | 3 |
| May 2026 | 1.8K | 2.7% | 6 | 12.1K | 18.4% | 3 |
| Jun 2026 | 1.8K | 2.9% | 6 | 12.1K | 20.1% | 3 |
| Jul 2026 | 1.8K | 3% | 6 | 9.9K | 17% | 3 |
| Aug 2026 | 1.8K | 3% | 6 | 9.9K | 17% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Johnston & Jeff’s and Wild Harvest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Johnston & Jeff**: Measured on the search terms “johnston and jeff” and “johnston jeff”, summed into one figure.
- **Wild Harvest**: Measured on the search terms “wild harvest” and “wild harvest bird”, summed into one figure.

- [Johnston & Jeff profile](/demand/global-en/brands/johnston-jeff)
- [Wild Harvest profile](/demand/global-en/brands/wild-harvest)
- [All bird seed worldwide](/demand/global-en/categories/bird-seed): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Johnston & Jeff or Wild Harvest?

In August 2026, Wild Harvest had more branded searches than Johnston & Jeff among bird seed worldwide. Wild Harvest was estimated to have 9.9K branded searches compared to Johnston & Jeff’s 1.8K, and held a 17% Share of Search versus Johnston & Jeff’s 3%.

## Cite this page

Brandwave. "Johnston & Jeff vs Wild Harvest: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/johnston-jeff-vs-wild-harvest

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/johnston-jeff-vs-wild-harvest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.