---
title: "Johnston & Jeff vs Vitakraft: Which is more popular by branded search?"
description: "Which is more popular in search, Johnston & Jeff or Vitakraft? Compare estimated monthly branded-search demand and Share of Search inside the Bird seed set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/johnston-jeff-vs-vitakraft"
publisher: "Brandwave"
---

# Johnston & Jeff vs Vitakraft: Which is more popular by branded search?

Which is more popular in search, Johnston & Jeff or Vitakraft? Compare estimated monthly branded-search demand and Share of Search inside the Bird seed set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Johnston & Jeff and Vitakraft
- **Competitive set**: Bird seed
- **Market**: Global
- **Month measured**: Aug 2026
- **Johnston & Jeff Share of Search**: 1.9%
- **Vitakraft Share of Search**: 38.1%

## Which is more popular in search, Johnston & Jeff or Vitakraft?

- In August 2026, Vitakraft had more branded searches than Johnston & Jeff among bird seed worldwide. Vitakraft was estimated to have 18.1K branded searches compared to Johnston & Jeff’s 880, and held a 38.1% Share of Search versus Johnston & Jeff’s 1.9%.
- Vitakraft was ahead of Johnston & Jeff in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Johnston & Jeff’s estimated Share of Search among bird seed worldwide moved from 1.7% to 1.9%, and its estimated monthly branded searches held steady at 880.
- Across the 11 months ending August 2026, Vitakraft’s estimated Share of Search among bird seed worldwide moved from 34.4% to 38.1%, and its estimated monthly branded searches held steady at 18.1K.

## How did search popularity change for bird seed worldwide in August 2026?

Neither Johnston & Jeff nor Vitakraft moved beyond provider rounding among bird seed in Aug 2026.

## Month by month

| Month | Johnston & Jeff estimated searches | Johnston & Jeff Share of Search | Johnston & Jeff rank | Vitakraft estimated searches | Vitakraft Share of Search | Vitakraft rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 1.7% | 5 | 18.1K | 34.4% | 2 |
| Nov 2025 | 720 | 1.4% | 5 | 18.1K | 34.5% | 2 |
| Dec 2025 | 720 | 1.4% | 5 | 18.1K | 34.5% | 2 |
| Jan 2026 | 1K | 1.7% | 5 | 18.1K | 30.4% | 2 |
| Feb 2026 | 1K | 1.9% | 5 | 18.1K | 34.7% | 2 |
| Mar 2026 | 1K | 1.9% | 5 | 18.1K | 34.2% | 2 |
| Apr 2026 | 1K | 1.9% | 5 | 18.1K | 34.2% | 2 |
| May 2026 | 880 | 1.7% | 5 | 18.1K | 34.2% | 2 |
| Jun 2026 | 880 | 1.9% | 5 | 18.1K | 38.4% | 2 |
| Jul 2026 | 880 | 1.9% | 5 | 18.1K | 38.1% | 2 |
| Aug 2026 | 880 | 1.9% | 5 | 18.1K | 38.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Johnston & Jeff’s and Vitakraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Johnston & Jeff**: Measured on the search term “johnston and jeff”.
- **Vitakraft**: Measured on the search term “vitakraft”.

- [Johnston & Jeff profile](/demand/global-en/brands/johnston-jeff)
- [Vitakraft profile](/demand/global-en/brands/vitakraft)
- [All bird seed worldwide](/demand/global-en/categories/bird-seed): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Johnston & Jeff or Vitakraft?

In August 2026, Vitakraft had more branded searches than Johnston & Jeff among bird seed worldwide. Vitakraft was estimated to have 18.1K branded searches compared to Johnston & Jeff’s 880, and held a 38.1% Share of Search versus Johnston & Jeff’s 1.9%.

## Cite this page

Brandwave. "Johnston & Jeff vs Vitakraft: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/johnston-jeff-vs-vitakraft

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/johnston-jeff-vs-vitakraft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.