---
title: "Johnsons vs Yates: Which is searched more?"
description: "Which is more popular in search, Johnsons or Yates? Compare estimated monthly branded-search demand and Share of Search inside the Seeds brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/johnsons-vs-yates"
publisher: "Brandwave"
---

# Johnsons vs Yates: Which is searched more?

Which is more popular in search, Johnsons or Yates? Compare estimated monthly branded-search demand and Share of Search inside the Seeds brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Johnsons and Yates
- **Competitive set**: Seeds brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Johnsons Share of Search**: 0.51%
- **Yates Share of Search**: 23.3%

## Which is more popular in search, Johnsons or Yates?

- In August 2026, Yates had more branded searches than Johnsons among seeds brands worldwide. Yates was estimated to have 40.5K branded searches compared to Johnsons’ 880, and held a 23.3% Share of Search versus Johnsons’ 0.51%.
- Yates was ahead of Johnsons in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Johnsons’ estimated Share of Search among seeds brands worldwide moved from 0.55% to 0.51%, and its estimated monthly branded searches held steady at 880.
- Across the 11 months ending August 2026, Yates’ estimated Share of Search among seeds brands worldwide moved from 30.8% to 23.3%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for seeds brands worldwide in August 2026?

- In August 2026, Yates lost estimated Share of Search among seeds brands worldwide, from 28.9% to 23.3%.

## Month by month

| Month | Johnsons estimated searches | Johnsons Share of Search | Johnsons rank | Yates estimated searches | Yates Share of Search | Yates rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 0.55% | 6 | 49.5K | 30.8% | 2 |
| Nov 2025 | 590 | 0.45% | 6 | 40.5K | 30.8% | 2 |
| Dec 2025 | 720 | 0.58% | 6 | 33.1K | 26.8% | 2 |
| Jan 2026 | 1.3K | 0.67% | 6 | 40.5K | 20.9% | 2 |
| Feb 2026 | 1.3K | 0.56% | 6 | 33.1K | 14.3% | 2 |
| Mar 2026 | 1.6K | 0.44% | 6 | 33.1K | 9.1% | 3 |
| Apr 2026 | 1.3K | 0.36% | 6 | 40.5K | 11.3% | 2 |
| May 2026 | 1.3K | 0.44% | 6 | 40.5K | 13.7% | 2 |
| Jun 2026 | 880 | 0.5% | 6 | 33.1K | 18.7% | 2 |
| Jul 2026 | 720 | 0.42% | 6 | 49.5K | 28.9% | 2 |
| Aug 2026 | 880 | 0.51% | 6 | 40.5K | 23.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Johnsons’ and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Johnsons**: Measured on the search term “johnsons seeds”.
- **Yates**: Measured on the search term “yates”.

- [Johnsons profile](/demand/global-en/brands/johnsons)
- [Yates profile](/demand/global-en/brands/yates)
- [All seeds brands worldwide](/demand/global-en/categories/seeds-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Johnsons or Yates?

In August 2026, Yates had more branded searches than Johnsons among seeds brands worldwide. Yates was estimated to have 40.5K branded searches compared to Johnsons’ 880, and held a 23.3% Share of Search versus Johnsons’ 0.51%.

## Cite this page

Brandwave. "Johnsons vs Yates: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/johnsons-vs-yates

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/johnsons-vs-yates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.