---
title: "Johnsons vs Suttons: Which is more popular by branded search?"
description: "Which is more popular in search, Johnsons or Suttons? Compare estimated monthly branded-search demand and Share of Search inside the Seeds brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/johnsons-vs-suttons"
publisher: "Brandwave"
---

# Johnsons vs Suttons: Which is more popular by branded search?

Which is more popular in search, Johnsons or Suttons? Compare estimated monthly branded-search demand and Share of Search inside the Seeds brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Johnsons and Suttons
- **Competitive set**: Seeds brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Johnsons Share of Search**: 0.71%
- **Suttons Share of Search**: 8%

## Which is more popular in search, Johnsons or Suttons?

- In August 2026, Suttons had more branded searches than Johnsons among seeds brands worldwide. Suttons was estimated to have 9.9K branded searches compared to Johnsons’ 880, and held an 8% Share of Search versus Johnsons’ 0.71%.
- Suttons was ahead of Johnsons in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Johnsons’ estimated Share of Search among seeds brands worldwide moved from 0.73% to 0.71%, and its estimated monthly branded searches held steady at 880.
- Across the 11 months ending August 2026, Suttons’ estimated Share of Search among seeds brands worldwide moved from 6.7% to 8%, and its estimated monthly branded searches moved from 8.1K to 9.9K.

## How did search popularity change for seeds brands worldwide in August 2026?

- In August 2026, Suttons gained estimated Share of Search among seeds brands worldwide, from 5.4% to 8%.

## Month by month

| Month | Johnsons estimated searches | Johnsons Share of Search | Johnsons rank | Suttons estimated searches | Suttons Share of Search | Suttons rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 0.73% | 6 | 8.1K | 6.7% | 4 |
| Nov 2025 | 590 | 0.6% | 6 | 6.6K | 6.7% | 4 |
| Dec 2025 | 720 | 0.8% | 6 | 8.1K | 9% | 4 |
| Jan 2026 | 1.3K | 0.9% | 6 | 27.1K | 18.7% | 3 |
| Feb 2026 | 1.3K | 0.83% | 6 | 27.1K | 17.3% | 3 |
| Mar 2026 | 1.6K | 0.7% | 6 | 33.1K | 14.5% | 2 |
| Apr 2026 | 1.3K | 0.58% | 6 | 27.1K | 12.1% | 3 |
| May 2026 | 1.3K | 0.7% | 6 | 18.1K | 9.7% | 3 |
| Jun 2026 | 880 | 0.76% | 6 | 8.1K | 7% | 4 |
| Jul 2026 | 720 | 0.59% | 6 | 6.6K | 5.4% | 4 |
| Aug 2026 | 880 | 0.71% | 6 | 9.9K | 8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Johnsons’ and Suttons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Johnsons**: Measured on the search term “johnsons seeds”.
- **Suttons**: Measured on the search term “suttons seeds”.

- [Johnsons profile](/demand/global-en/brands/johnsons)
- [Suttons profile](/demand/global-en/brands/suttons)
- [All seeds brands worldwide](/demand/global-en/categories/seeds-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Johnsons or Suttons?

In August 2026, Suttons had more branded searches than Johnsons among seeds brands worldwide. Suttons was estimated to have 9.9K branded searches compared to Johnsons’ 880, and held an 8% Share of Search versus Johnsons’ 0.71%.

## Cite this page

Brandwave. "Johnsons vs Suttons: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/johnsons-vs-suttons

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/johnsons-vs-suttons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.