---
title: "Johnson's vs Mustela: Which is searched more?"
description: "Which is more popular in search, Johnson's or Mustela? Compare estimated monthly branded-search demand and Share of Search inside the Baby shampoo set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/johnson-s-vs-mustela"
publisher: "Brandwave"
---

# Johnson's vs Mustela: Which is searched more?

Which is more popular in search, Johnson's or Mustela? Compare estimated monthly branded-search demand and Share of Search inside the Baby shampoo set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Johnson's and Mustela
- **Competitive set**: Baby shampoo
- **Market**: Global
- **Month measured**: Aug 2026
- **Johnson's Share of Search**: 9.8%
- **Mustela Share of Search**: 9.8%

## Which is more popular in search, Johnson's or Mustela?

- In August 2026, Johnson's and Mustela were level on Share of Search among baby shampoo worldwide, with an estimated 301K branded searches each, at 9.8% estimated Share of Search each.
- Johnson's was ahead of Mustela in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Johnson's’ estimated Share of Search among baby shampoo worldwide moved from 11.3% to 9.8%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby shampoo worldwide moved from 9.2% to 9.8%, and its estimated monthly branded searches held steady at 301K.

## How did search popularity change for baby shampoo worldwide in August 2026?

- Estimated monthly branded searches for Johnson's worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

## Month by month

| Month | Johnson's estimated searches | Johnson's Share of Search | Johnson's rank | Mustela estimated searches | Mustela Share of Search | Mustela rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 11.3% | 2 | 301K | 9.2% | 3 |
| Nov 2025 | 301K | 8.6% | 2 | 301K | 8.6% | 3 |
| Dec 2025 | 301K | 9.5% | 2 | 246K | 7.7% | 3 |
| Jan 2026 | 301K | 8.6% | 2 | 301K | 8.6% | 3 |
| Feb 2026 | 301K | 9.7% | 2 | 301K | 9.7% | 3 |
| Mar 2026 | 301K | 9.3% | 2 | 301K | 9.3% | 3 |
| Apr 2026 | 301K | 9.3% | 2 | 301K | 9.3% | 3 |
| May 2026 | 301K | 10.1% | 2 | 301K | 10.1% | 3 |
| Jun 2026 | 301K | 10.1% | 2 | 301K | 10.1% | 3 |
| Jul 2026 | 301K | 9.8% | 2 | 301K | 9.8% | 3 |
| Aug 2026 | 301K | 9.8% | 2 | 301K | 9.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Johnson's’ and Mustela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Johnson's**: Measured on the search terms “johnson s”, “johnsons” and “johnsons baby”, summed into one figure.
- **Mustela**: Measured on the search term “mustela”.

- [Johnson's profile](/demand/global-en/brands/johnson-s)
- [Mustela profile](/demand/global-en/brands/mustela)
- [All baby shampoo worldwide](/demand/global-en/categories/baby-shampoo): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Johnson's or Mustela?

In August 2026, Johnson's and Mustela were level on Share of Search among baby shampoo worldwide, with an estimated 301K branded searches each, at 9.8% estimated Share of Search each.

## Cite this page

Brandwave. "Johnson's vs Mustela: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/johnson-s-vs-mustela

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/johnson-s-vs-mustela. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.